What do I do if my ad's reach is low?
Posted: Thu Feb 20, 2025 3:46 am
The answer depends on the ad platform you're using, but generally, you should consider these factors:
Audience targeting. If your target audience is narrow, the ad platform may struggle to find people who match your criteria. Broaden your ad's audience by removing “and” from your targeting. 2 The ad platform will then match your ghana mobile database promotion with people who meet at least one factor, not just users who meet all the criteria.
Bidding. A low maximum bid — the highest amount you're willing to pay for your ad — can keep you from winning campaign auctions, which means your ad never reaches your audience. Ad platforms will often label campaigns with a “limited bid” status if you need to increase your amount.
Budget. A low minimum budget can also keep you from winning auctions, so your ad doesn't reach many people in your audience. Facebook will sometimes offer recommendations if a minimum budget seems too low in Ad Manager. 3 If your audience is over 200,000 people, Facebook will also tell you the budget you need to reach your target group.
Audience targeting. If your target audience is narrow, the ad platform may struggle to find people who match your criteria. Broaden your ad's audience by removing “and” from your targeting. 2 The ad platform will then match your ghana mobile database promotion with people who meet at least one factor, not just users who meet all the criteria.
Bidding. A low maximum bid — the highest amount you're willing to pay for your ad — can keep you from winning campaign auctions, which means your ad never reaches your audience. Ad platforms will often label campaigns with a “limited bid” status if you need to increase your amount.
Budget. A low minimum budget can also keep you from winning auctions, so your ad doesn't reach many people in your audience. Facebook will sometimes offer recommendations if a minimum budget seems too low in Ad Manager. 3 If your audience is over 200,000 people, Facebook will also tell you the budget you need to reach your target group.