What do I do if my ad's reach is low?

[sumaiyakhatun27]

The answer depends on the ad platform you're using, but generally, you should consider these factors:

Audience targeting. If your target audience is narrow, the ad platform may struggle to find people who match your criteria. Broaden your ad's audience by removing “and” from your targeting. 2 The ad platform will then match your ghana mobile database promotion with people who meet at least one factor, not just users who meet all the criteria.
Bidding. A low maximum bid — the highest amount you're willing to pay for your ad — can keep you from winning campaign auctions, which means your ad never reaches your audience. Ad platforms will often label campaigns with a “limited bid” status if you need to increase your amount.
Budget. A low minimum budget can also keep you from winning auctions, so your ad doesn't reach many people in your audience. Facebook will sometimes offer recommendations if a minimum budget seems too low in Ad Manager. 3 If your audience is over 200,000 people, Facebook will also tell you the budget you need to reach your target group.