Native Advertising Formats
Posted: Tue Jan 28, 2025 7:10 am
The most common types of organic PR content are text, video, games and infographics.
In most cases, native advertising is done under the guise of an informational article. This option is found in most serious publishing houses. Advertisers sponsor research, share the data obtained, and create special projects together with editors.
In 2017, video content as a way to physical therapist email list advertise yourself became very popular, and the pioneer of native advertising in this niche was the company "Buzzfeed", whose videos receive millions of views. For example, the video "Are you a visual?", created for "General Electric", received more than six million views:
Infographics are also a trend that brands, as well as employees in publishing houses, prefer to use in informational content. The professionalism of editors allows such materials to be of sufficient quality to receive results from advertising.
Native Advertising Platforms
The most suitable place to publish native depends on the type of advertising that needs to be placed. Below are the most popular and proven sites.
Social networks and blogs
This is a platform with wide advertising opportunities. One of the best options is materials from famous people with a huge audience, such as bloggers. Such individuals have authority, so natives with their participation will be effective. But you can also look for a place for advertising among unpopular users, since the public rarely considers their information commercial.
On Instagram*, native advertising works according to a standard algorithm - you offer the page owner to place material in his publication or mention the product in stories, and in return you pay money or give something else.
Native Advertising on Social Media
Native video on information sites and social networks occupies a special place in the advertising market. It has been calculated that more than 80% of Facebook page owners* see videos in the feed without sound – this is the default setting. Advertisers try to turn even this minus into an advantage: they attract the attention of viewers in the initial frames of the video, for example, with the help of bright effects and an intriguing title.
The results of a PR campaign are better if the audience sees the brand within a few seconds of the video starting. This is because when scrolling through a news feed, users may pay attention to a video for no more than five seconds. If its content attracts a person during this time, they will continue watching the video.
There are two formats of video content:
In-feed – this type of advertising is located in the same place as a regular publication and looks like part of the news feed.
In-read – appears inside the post and starts playing when you scroll the page.
The rules for posting content for these formats are similar: it must be relevant to the topic and have an attractive video sequence. Such requirements help to captivate an audience that is not yet familiar with your products and company.
In publications from partners and sponsors
Such material is usually posted on information sites on various topics. It is marked as content from a site partner. It contains information that is useful to the audience. The article is written by a local expert, and it mentions the company or its products.
In most cases, native advertising is done under the guise of an informational article. This option is found in most serious publishing houses. Advertisers sponsor research, share the data obtained, and create special projects together with editors.
In 2017, video content as a way to physical therapist email list advertise yourself became very popular, and the pioneer of native advertising in this niche was the company "Buzzfeed", whose videos receive millions of views. For example, the video "Are you a visual?", created for "General Electric", received more than six million views:
Infographics are also a trend that brands, as well as employees in publishing houses, prefer to use in informational content. The professionalism of editors allows such materials to be of sufficient quality to receive results from advertising.
Native Advertising Platforms
The most suitable place to publish native depends on the type of advertising that needs to be placed. Below are the most popular and proven sites.
Social networks and blogs
This is a platform with wide advertising opportunities. One of the best options is materials from famous people with a huge audience, such as bloggers. Such individuals have authority, so natives with their participation will be effective. But you can also look for a place for advertising among unpopular users, since the public rarely considers their information commercial.
On Instagram*, native advertising works according to a standard algorithm - you offer the page owner to place material in his publication or mention the product in stories, and in return you pay money or give something else.
Native Advertising on Social Media
Native video on information sites and social networks occupies a special place in the advertising market. It has been calculated that more than 80% of Facebook page owners* see videos in the feed without sound – this is the default setting. Advertisers try to turn even this minus into an advantage: they attract the attention of viewers in the initial frames of the video, for example, with the help of bright effects and an intriguing title.
The results of a PR campaign are better if the audience sees the brand within a few seconds of the video starting. This is because when scrolling through a news feed, users may pay attention to a video for no more than five seconds. If its content attracts a person during this time, they will continue watching the video.
There are two formats of video content:
In-feed – this type of advertising is located in the same place as a regular publication and looks like part of the news feed.
In-read – appears inside the post and starts playing when you scroll the page.
The rules for posting content for these formats are similar: it must be relevant to the topic and have an attractive video sequence. Such requirements help to captivate an audience that is not yet familiar with your products and company.
In publications from partners and sponsors
Such material is usually posted on information sites on various topics. It is marked as content from a site partner. It contains information that is useful to the audience. The article is written by a local expert, and it mentions the company or its products.