It’s not about what you “say” your values are, either. If you have to design an ad campaign to prove you are X or Y, chances are you really are not. And your millennial audience will not hesitate to find the values they are passionate about elsewhere.
Ensure Convenience and a Pleasant UX
Millennials are often ready to pay extra for a premium saudi arabia business email list service. Faster shipping, better packaging, millennials are all about convenience. Most large brands have already jumped on this opportunity , and have expanded their delivery, packaging and loyalty perk options.
Case in point: Walmart. They have expanded the number of stores that offer same-day delivery to over 3,000 stores to be able to keep up with Amazon’s similar service. And this expansion has not been to their detriment, quite the contrary.
In the real world, your goal is to make shopping, delivery, payment and returns as easy as possible. If millennials perceive they may have to go out of their way to take possession of a parcel, they’ll just go somewhere else.
But convenience matters in the digital ad world as well. Converting needs to be just as convenient and just as simple. The UX of every single touchpoint needs to be as flawless as possible.
Your website should be fast, tidy, responsive, easy to use, easy to search, and easy to understand. Your social media profiles need to be active and engaged. Your paid ads should be native and blend into their environments.
Superior service and a superior brand experience: that is your main advertising goal.
Personalization and Understanding are Key
Marketing and advertising personalization is no longer a new concept. It has, in fact, become the new norm.
One of the ways you can take your own campaigns further is to rely on real-life data to create personalized ads for your audiences. Basing your creatives on imaginary buyer personas no longer cuts it. Especially because your customer demographic is constantly]evolving, and faster than ever, due to the sheer volume of potential customers your ads are exposed to daily.
Monitor customer behavior and modify your ads accordingly. Something you have dreamed up in the creative lab may turn out to be converting fewer leads than expected. Dive deep into the cold hard figures to understand why.