HOW CAN A NEW BRAND PENETRATE A HIGHLY COMPETITION MARKET?

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Have you ever wondered how a new brand can survive and win in a market full of competitors?

Nowadays, there are many new brands selling the same products.

Many people find it difficult to start a new business, because the market is already crowded with various brands.

But, with the right strategy, nothing is impossible!

How do we highlight our brand and attract customers?

I have a few strategies that can help. Let's go over them one by one.

Table of Contents
#1: Build a strong USP
#2: A business model that is easy to duplicate
#3: High quality products
#4: Influence of authority
#5: Prices that suit the target market
#1: Build a strong USP
You may be wondering, how do we market our new brand, in a market that is already filled with existing competitors?

Every brand needs to have characteristics that distinguish it from others.

This is important to show the unique value and advantages we can offer to customers.

How to build USP?

1. Know the target market.

We need to know who the customers are, what their problems are, what their needs and wants are, and what they are looking for in your product or service.
We also need to know who our competitors are, what their strengths and weaknesses are, and what added value they offer.
2. Determine brand value

We need to think about what makes a product hungary phone data unique, special, or different from competitors.
We need to highlight our advantages, such as quality, price, functionality, design, warranty, or customer service.
We also need to solve our customers' problems in a better or easier way than our competitors.
3. Promote the USP clearly.

We need to communicate the product's USP, in a way that is easy to understand, attracts interest, and drives action.
We can use slogans, logos, images, videos, stories, testimonials, or evidence.
We need to know the most effective way to attract customer attention and interest.
For example,

Shopee has built a strong USP by offering an easy, cheap, and fun online shopping experience. They use the catchy slogan “Shopee, Shopee, Shopee”, an attractive logo, and entertaining advertisements. They also offer various promotions, discounts, and games that attract customers.

This USP is effective in highlighting clear and specific value to customers, and can solve their problems in a unique or innovative way.