Analysis of the effectiveness of the advertising campaign of a blogger

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Analyzing the effectiveness of advertising through bloggers is quite difficult, but possible. You need to organize the campaign in a certain way. For example, you can provide the opinion leader's audience with a special promo code for purchases, which will make it easy to track new customers who came after the advertising. This will allow you to correlate their number with the number of impressions and views of the publication.

If you want users to go to the site via advertising, you should track the effectiveness of the campaign using UTM tags. It is important to check in advance that the links are working, as well as the order form with the basket.

It is necessary to monitor the comments pharmaceuticals email list under the advertising post, answer subscribers’ questions, and work with objections.

Analysis of the effectiveness of the advertising campaign of a blogger

If a PR campaign is launched and a blogger has a post, you need to focus only on it. You should not take several actions in one day aimed at attracting the audience's attention to yourself and the product. This can skew the statistics. Everything should be done separately. The right approach will allow you to identify the exact increase in subscribers and the cost of one subscriber of a specific channel, as well as understand which promotion method turned out to be the most effective.

So, advertising with bloggers on YouTube, Instagram* and other social networks is a relatively new, but already very popular and effective way of promotion. Bloggers are often perceived by the audience as their own people, which turns a PR appeal into advice that is passed on by word of mouth. This is what advertisers value, ready to pay influencers a lot of money.

And if we take into account that young people and middle-aged people, especially in large cities, practically do not watch TV and have long since gone online for content, promotion through bloggers is becoming one of the most important ways for a company to connect with its target audience.

* Instagram and Facebook are organizations whose activities are recognized as extremist in the Russian Federation.