Models of Delivering Aggressive Advertising

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No matter how aggressive the advertising is, it will mainly affect people who are not prepared to adequately perceive such content in advance. Therefore, it is quite logical that the public protests against aggressive commercials addressed to minors and the elderly - an audience mainly with an unstable psyche.

A child, due to his age, literally perceives everything that is said in commercials. He believes the advertising that promotes the consumption of a certain brand of beer, and in the future he optometrist accurate email list will become addicted to this drink simply because it is “cool”, even if the taste of beer is unpleasant to him.

Elderly people have a different problem. This category of consumers mostly suffers from memory disorders. Their critical thinking also decreases, which often prevents them from adequately perceiving all types of aggressive advertising. Therefore, the leadership of certain countries adopts laws restricting the distribution of overly provocative commercials to elderly citizens.

Relief from pain
People try to avoid any possible problems. And they are ready to pay for it. This property of the human psyche can be used when creating aggressive advertising. Namely, to inform the target audience about the troubles that await them. Moreover, these problems can be both imaginary and quite real. Against this background, a product is advertised that can save consumers from all the announced troubles. For example, it never occurred to people that the acid-base balance in their mouths was disturbed until they were persistently informed about it in advertising, immediately offering a reliable solution to the problem.

Advertisements for medicines constantly remind the audience of illnesses, inevitable old age and other related problems. The general message is: without this product, you are doomed to suffering or an incomplete life. It is not worth talking about the possible consequences of constantly watching aggressive advertising - a violation of psychological balance, oppression and even depression. The effect of these commercials can be compared to torture, under which the consumer is forced to buy a product, which does not guarantee relief from the suffering voiced.

Special offer
To increase sales, it is not necessary to directly impose a product on a potential buyer. It is possible to make the consumer feel the need for the advertised product himself. To do this, you need to create the appropriate conditions. In fact, most of the goods and services that are in high demand are not vital for the population.

The more aggressive advertising surrounds the consumer, the easier it is to manipulate him. It is the elements of aggression that reduce a person's critical thinking, forcing them to buy something that is not needed at the moment. This effect is enhanced by the advertising's focus on a specific consumer. It is reported that you need this product right now to urgently get rid of serious problems. The seriousness of the latter is greatly exaggerated. Indeed, are wrinkles around the eyes or cellulite deposits as scary as advertising paints them? A minor household nuisance turns into a lifelong problem, which only the advertised product can fully solve.