Advertising the absurd or over-the-top creativity

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Such advertising is even more common today than ads devoid of creativity. Of course, there is enough stupid advertising in other countries, but the CIS countries are leaders in this regard. We offer you eloquent examples.

Advertising Mistakes

Advertising Mistakes

Advertising Mistakes

Advertising Mistakes

Don't expect this kind of advertising to nursing homes email list attract crowds of consumers.

Meanwhile, the sexual theme, which has become the basis of a significant part of absurd advertising, deserves a separate article. To give you a sense of the difference, we will give just one example of advertising in which sexuality is used on a completely different qualitative level.

Advertising Mistakes

Stupidity
Such mistakes in advertising (example - in the photo) in many ways resemble off-the-scale creativity. It happens that an original idea, even with good quality execution, ends up looking ridiculous. Why does this happen? It turns out that it's all in the details.

Advertising Mistakes

It is obvious that in this case an analogy with a virtuoso hairdresser named Edward, the hero of the cult film by Tim Burton, was used. The stylistic solution can be called quite successful - a minimalist black and white combination on high-quality glossy plastic. A simple and readable sans-serif font is used.

But the question arises: how will people who are not familiar with Burton's film like such a name? And what does the egg-like logo have to do with the overall idea? Conclusion: a good idea should always be followed through.

Saving on a designer
Design layouts, which are subsequently transformed into finished outdoor advertising products, are a direct and often the only connection between a company and consumers. But sometimes it is not enough to simply visit an agency and place an order for the production of outdoor advertising.

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The Best Internet Marketing Tools: An Overview of Paid and Free

First of all, you should analyze what information and how you want to convey to the audience, whether the advertising reflects the essence of your business. Not only the text, but also the objects and colors that he will see on the signs will tell the potential consumer about your company. High-quality design is something that every viewer without exception will appreciate.


Don't Make These Mistakes in Online Advertising!
Advertising Mistakes

Why do advertisers often fail to increase sales through online advertising? To understand the reason, it is enough to read the dialogue between a client and an advertising agency:

– We produce fish sticks. Which advertising should we choose – contextual or search engine optimization?

– People very rarely turn to Yandex and Google when searching for food products, and the price per contact is unreasonably high. It is worth taking a closer look at other channels – banners and online videos.

– We will consult with the central office about this… But let’s talk about optimization or context.

So, many advertising mistakes happen because brand managers make their own decisions about the choice of promotion methods, without taking into account the recommendations of employees of specialized agencies. Moreover, if small tactical blunders can be corrected, then strategic miscalculations often become irreparable.

Let's take a closer look at these online advertising mistakes.

Overload.

Often the reason for failure is failure to follow the basic rules of text placement and design when creating banner ads. Let's give an example. The owner of a baby food company contacted the agency to present a new series of products to consumers using online banners.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Internet marketers offered the entrepreneur a banner project, each of which clearly shows the brand, the messages are short and clear, and each frame is independent of the others.

The client approved the banners, but demanded that each of them be supplemented with a description of the entire product line. The advertisers tried to explain that this would result in the banner being overloaded and the main message becoming too difficult to remember, but their attempts were unsuccessful.

The businessman did not give up his demands, and also asked for a short description of each product in the advertisement. Then the customer had the idea of ​​creating an interactive character.

"It will have a negative impact on efficiency," the agency's employees objected. But the client continued to insist on his own, deciding that one character was not enough, he needed friends for the children to play.

The advertisers had to fulfill all the client's wishes, and soon the banner was launched into rotation. It could only be compared to a tasteless outfit of a provincial girl. As a result, out of a thousand people, only two were interested in the game, the rest simply did not understand its essence and advantages.

Error with gender and age.

Advertising Mistakes

The blind linking of advertising placement to the content of a resource without taking into account the behavior of visitors significantly reduces the effect of advertising. At the request of a large distributor of goods for children, commercials for the corresponding toys were placed on the websites of online cinemas before the cartoon. The plots were popular with buyers, which ensured an increase in sales.

In an effort to repeat its success, but with racing cars, the company posted videos about them on the Russian website of the famous British car show Top Gear.

The advertising mistake in this case was that it never reached its target audience – mothers and their children. The thing is that Top Gear is watched mostly by single men. As a result, the advertising campaign was practically useless.

"Non-format".

The next common mistake in advertising concerns such an important component of online business as collecting applications from users. The miscalculation usually consists in the wrong choice of promotion channels and formats.

Let's imagine a bank that has issued a new credit card for shopaholics. In an effort to keep costs to a minimum, management has decided to organize the collection of applications through online promotion.

The advertising agency employees suggested that the bank focus on contextual advertising and use relatively cheap small “clickable” banners, customizing them by segment (say, “clothing and footwear”).

However, despite the desire to save money, the customer decided to supplement the offer with premium platforms for shoppers with the placement of large banners, the cost of which was several times higher than the price of the proposed compact ones.

What results did such advertising bring? The cost of an application increased sharply, while click banners and contextual placement would have cost at least three times less. At the same time, premium sites brought in far fewer applications than placement through other channels.

Image channels, the click from which is more expensive, have shown their low efficiency in solving conversion tasks (collecting applications, etc.) and have proven themselves to be an ineffective use of the advertising budget.

The main purpose of large image formats, clicks on which are often expensive and do not lead to the user taking action on the site, is to show advertising to a potential client.