Responsibilities of a contextual advertising specialist
Posted: Tue Jan 28, 2025 6:38 am
Development of a PR strategy, selection of a platform for the campaign.
Receiving all proposals from the customer and determining preferences.
Planning a contextual advertising campaign in terms of choosing initial settings.
Creation of a creative (the banner video itself).
Creating a list of keywords – words or their nurses email list combinations that the software client will use when deciding whether or not to show a video to a given user.
Determining the optimal price for one banner display.
Clarification of the requests of the selected target audience - this directly determines what kind of creative should be shown to the public.
Regular monitoring of parameters and timely adjustment depending on current efficiency.
Setting up analytics.
Launching a campaign and conducting ongoing research into its effectiveness.
Control should not be limited to analyzing the number of impressions and views. The completed transactions – leads – should also be taken into account.
Conducting testing. If it seems that changing some parameter in the advertising settings can give a surge in sales, then first you need to "practice on cats", that is, carry out a test launch with updated parameters.
Maintaining records and providing them to the customer in a timely manner.
A contextual advertising specialist is forced to constantly and a lot communicate: with clients (customers), with management and other specialists in his field, with numerous support services, with designers, copywriters. So those who have problems with communication, it is better to choose another specialty.
PR managers working with contextual PR are sometimes called target PR specialists (from the English word “target” – goal). However, despite the potential narrowness of specialization in the title, a specialist in targeted advertising must be a very versatile person who is in the permanent process of acquiring new skills and knowledge. And in addition, it is necessary not to forget and use previously obtained information (including about existing restrictions). This, for example, will allow you to avoid blocking an advertisement by the administrations of Yandex.Direct and Google.Ads due to the fact that the video does not meet their strict rules.
Receiving all proposals from the customer and determining preferences.
Planning a contextual advertising campaign in terms of choosing initial settings.
Creation of a creative (the banner video itself).
Creating a list of keywords – words or their nurses email list combinations that the software client will use when deciding whether or not to show a video to a given user.
Determining the optimal price for one banner display.
Clarification of the requests of the selected target audience - this directly determines what kind of creative should be shown to the public.
Regular monitoring of parameters and timely adjustment depending on current efficiency.
Setting up analytics.
Launching a campaign and conducting ongoing research into its effectiveness.
Control should not be limited to analyzing the number of impressions and views. The completed transactions – leads – should also be taken into account.
Conducting testing. If it seems that changing some parameter in the advertising settings can give a surge in sales, then first you need to "practice on cats", that is, carry out a test launch with updated parameters.
Maintaining records and providing them to the customer in a timely manner.
A contextual advertising specialist is forced to constantly and a lot communicate: with clients (customers), with management and other specialists in his field, with numerous support services, with designers, copywriters. So those who have problems with communication, it is better to choose another specialty.
PR managers working with contextual PR are sometimes called target PR specialists (from the English word “target” – goal). However, despite the potential narrowness of specialization in the title, a specialist in targeted advertising must be a very versatile person who is in the permanent process of acquiring new skills and knowledge. And in addition, it is necessary not to forget and use previously obtained information (including about existing restrictions). This, for example, will allow you to avoid blocking an advertisement by the administrations of Yandex.Direct and Google.Ads due to the fact that the video does not meet their strict rules.