Segment Your Audience
Posted: Tue Jan 28, 2025 6:31 am
Of course, no one wants to do this manually. So, use software that lets you schedule and throttle bulk emails. This will help you stay on good terms with ESPs and maintain a better sender reputation.
In Close, this is all done automatically under the hood, so you don’t need to worry about hitting sending limits and triggering spam filters.
6.
Segmentation looks different for each team, but the norway telegram data main idea is to filter out those who shouldn’t receive your email. Each bulk email has a different purpose—when you understand why you want to send this email, you’ll have a better idea of who really needs to see it.
Emily, our Senior Lifecycle Marketing Manager, adds,
“Segment your bulk emails by contact status. For example, you might send emails only to customers, not leads.
“A message you send to a churned customer differs from a message sent to a new lead. Or, in some cases, it will make sense to merge leads and churned customers into one Smart View and send something relevant to both.”
Let’s see an example: in Close, Smart Views are segmented lead lists based on the criteria you set. You can build Smart Views based on the lead status, who it was created by, the local time, the last received email or phone call, and hundreds of other filters (including your own Custom Fields). Simply add your filters, then hit the “Save As” button at the top right to name your Smart View and save it.
Close-search-smart-view
Imagine you want to send a biweekly lead nurturing newsletter with fresh content and industry news to leads in the finance industry. Start by filtering your lead list for leads with the status set as “Potential”. Then, you can narrow it further by adding a filter to show only leads with the industry listed as “finance.” Voila! Now you have a segmented list of leads, and your bulk email can be more precise to their situation and pain points. This encourages more engagement and fosters better connections with your audience.
7. Send it to Relevant People
While this might sound like segmenting your audience, it’s more about ensuring your emails are relevant on a tactical level.
Of course, no one wants to do this manually. So, use software that lets you schedule and throttle bulk emails. This will help you stay on good terms with ESPs and maintain a better sender reputation.
In Close, this is all done automatically under the hood, so you don’t need to worry about hitting sending limits and triggering spam filters.
6.
Segmentation looks different for each team, but the norway telegram data main idea is to filter out those who shouldn’t receive your email. Each bulk email has a different purpose—when you understand why you want to send this email, you’ll have a better idea of who really needs to see it.
Emily, our Senior Lifecycle Marketing Manager, adds,
“Segment your bulk emails by contact status. For example, you might send emails only to customers, not leads.
“A message you send to a churned customer differs from a message sent to a new lead. Or, in some cases, it will make sense to merge leads and churned customers into one Smart View and send something relevant to both.”
Let’s see an example: in Close, Smart Views are segmented lead lists based on the criteria you set. You can build Smart Views based on the lead status, who it was created by, the local time, the last received email or phone call, and hundreds of other filters (including your own Custom Fields). Simply add your filters, then hit the “Save As” button at the top right to name your Smart View and save it.
Close-search-smart-view
Imagine you want to send a biweekly lead nurturing newsletter with fresh content and industry news to leads in the finance industry. Start by filtering your lead list for leads with the status set as “Potential”. Then, you can narrow it further by adding a filter to show only leads with the industry listed as “finance.” Voila! Now you have a segmented list of leads, and your bulk email can be more precise to their situation and pain points. This encourages more engagement and fosters better connections with your audience.
7. Send it to Relevant People
While this might sound like segmenting your audience, it’s more about ensuring your emails are relevant on a tactical level.