Okay, gang, once we've set all the plans and projections, it's time to set targets, KPIs, and reporting.
These are all important for us to monitor business progress and analyze. Let's take a closer look!
a. Clear Target Location
Target Specific: Set specific and clear targets. For example, a monthly sales target of RM10k, or wanting to increase the number of leads by 20% this month. Make sure these targets are measurable and realistic so that the team knows what is expected.
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SMART Target: Use SMART criteria—Specific, Measurable, Achievable, Relevant, Time-bound. Example: “I want to achieve RM10k in sales within a month” is SMART because it has a clear number, a time frame, and can be measured.
b. Set KPI (Key Performance Indicators)
Definition of KPI: KPI is a key performance indicator finland phone data that helps us measure success in achieving targets. Examples of KPIs include sales volume, number of leads, conversion rate, or customer satisfaction score.
KPIs for Sales Team: Examples of KPIs for sales teams might include:
Number of Calls: How many phone calls were made.
Number of Appointments: How many appointments were successfully arranged.
Closing Rate: Percentage of sales closing from total leads.
KPIs for Marketing Team: Examples of KPIs for marketing teams include:
CTR (Click-Through Rate): The rate of clicks on an ad.
Conversion Rate: The conversion rate from visitors to customers.
ROI (Return on Investment): Return on every ringgit spent on marketing.
c. Reporting and Monitoring
Reporting Types: Create periodic reports to monitor performance. Reports can be:
Weekly Reports: Weekly reports to monitor daily progress and weekly KPIs.
Monthly Reports: Monthly reports to see the overall performance of the month, including sales, marketing performance, and costs.
Quarterly Reports: Quarterly reports for more in-depth review and plan adjustment for the next quarter.
Tools for Reporting: Use appropriate tools for reporting. Examples of tools include:
Google Analytics: To monitor website and marketing performance.
CRM Systems: To track sales pipeline and customer interactions.
Excel/Google Sheets: To create dashboards and data visualizations.
Location of Targets, KPIs, Reporting
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