To really identify whether the work you're carrying out is making

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However, this approach could lead to some distortion of the facts. One key takeaway from this article is this: keep your reports honest and unbiased. This is hard to do. There’s often a lot riding on your reports — new budgets, recurring revenue, your promotion opportunities, etc. To help, the following are ten tips for making sure you're presenting the data in the best way possible for your audience to see the true message. The list of do's and don'ts detailed in the rest of the blog post.


1. Choosing the right data set What data do we need to report on? This might seem romania gambling data like a simple decision to make, but it’s actually more nuanced than you might expect. Consider what you're trying to demonstrate through your reports. If it's the success of a marketing campaign, then the data you need to report on might go beyond the data you have a direct impact on. For instance, if you're tasked with driving converting organic traffic to a website, then it might not be enough for you to just report on the Google Analytics organic channel traffic and conversions.


To create a truly useful marketing report, you may also need to include data from what happens after the traffic completes a conversion on the website. Can you include data from software like Salesforce or Hubspot, which gives an indication of how much of that traffic actually became a marketing qualified lead, or even a customer? Your data should be chosen based on the overall goals of the marketing initiatives you're reporting on. Rarely is that simply to drive more traffic to a website or generate more awareness of a product.


It usually comes down to revenue. an impact on a company’s bottom line, then you may need to include that revenue data in some way. Doing this gives a much fuller picture of how effective your marketing is, and keeps you accountable to the role that your marketing activity should be playing in the success of the business. 2. Reporting on the key goals Think about the big picture of the company.