Functions of BTL Advertising

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Attracting new customers and increasing sales volumes

BTL tools allow potential consumers to get acquainted with a product, service or the company itself without any risk to themselves. If the product is of interest, the client may return marketing list of rv owners in the future as a regular customer.

Appeal to the target audience

The target audience is a group of people with similar interests and needs that the company aims to satisfy by offering its products or services. Establishing effective contact with the target audience is an important aspect that can be achieved with the help of unobtrusive BTL marketing tools.

Appeal to the target audience

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Presentation

Presentation of the company is another important function of BTL advertising. The marketing campaign not only sells the product, but also presents the manufacturer. For example, an organization can hold a seminar where it will talk about its activities and advantages. This will give visitors the opportunity to get to know the company better and decide on cooperation.

Combination with ATL

Advertising on digital screens is certainly effective. However, to achieve even more significant results, you can organize exhibitions or hold sweepstakes. Direct contact with the audience helps to form a trusting relationship between the consumer and the brand.

Creating an image in the media

Participation in major events and subsequent press mentions have a positive effect on the company's reputation. This is additional advertising that helps to increase brand recognition. People tend to trust familiar things more than unfamiliar ones.


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BTL advertising tools
The main tool of BTL advertising is the strategy of attracting the client to the brand. It is aimed not at instantly convincing the buyer, but at gradually forming the need to purchase a product or service by increasing his loyalty and trust in the brand.

BTL events

BTL events include various types of activities: conferences, lectures, sponsorship events, product tastings. The key aspect here is not just brand promotion, but creating a positive experience for participants.

This approach to interaction with the brand helps to form a positive attitude towards the company and its products among customers.

Opinion leaders

Blogs, podcasts, and articles are a valuable resource for BTL marketing. Influencers are already in the spotlight of their audience, so their opinions are respected and valued. In addition, people have a desire to imitate their idols. If a person notices that their favorite blogger or podcaster uses your brand's products, they will be motivated to purchase them.

Working with celebrities can involve more than just advertising through product endorsements. You can ask a media personality to wear an item of your brand or hold an item with your company logo in the frame.

Newsletters

This method of online marketing is great for popularizing useful content among customers. Newsletters help to strengthen their loyalty and trust in the brand. They are especially effective in the B2B segment, since executives often check their work emails in search of cooperation offers and profitable opportunities.