What is included in Marketing Cost?

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#4. Marketing Cost
If you think marketing is just about making advertisements and then sitting back and doing nothing, you're big wrong!

Marketing Cost is not just the advertising budget, but it includes all the costs you spend to attract attention, engage with your audience, and ultimately convert them into customers.



Paid Ads : All types of ads you pay for, from Google Ads, Facebook Ads, Instagram Ads, to TikTok Ads, are included in this. Remember, if you don't set targets and monitor them properly, your money can be wasted without any results.
Content Creation : Want to make a TikTok video, design a poster, or write solid copywriting? All costs for a content creator, designer, or copywriter are included in the Marketing Cost. This is not a place to cut corners, because interesting content can boost your engagement.
Influencer Marketing : If you pay an influencer to promote egypt phone data your product or service, this cost is also included in your marketing cost. You need to make sure you choose an influencer who really fits your brand, not just because they have a lot of followers.
Event & Sponsorship : If you sponsor an event or set up a booth at an expo, those costs all fall under Marketing Cost. This includes the cost of renting space, decorating the booth, and any free gifts you give away.
This marketing will drive your sales. Without marketing, people won't even know your product or service exists.

However, it is important for you to set KPIs (Key Performance Indicators) for each marketing effort, so that you can track whether your marketing investment is worth it or not.

How much do you want to spend on marketing costs?

This is the most popular question, but the answer depends on your strategy and industry.

As a rule of thumb , you can usually allocate around 5-10% of your revenue for marketing.

But if you are launching a new product or want to push brand awareness, you may have to spend a little more.