On Monday, the SEO scene was full of reports: Various SEO tools were showing strong fluctuations. Numerous optimizers had their say on Twitter and in SEO forums. It wasn't long before we read in the media that the biggest Google update of all time was being implemented. This seemed strange to us, especially since Google has been announcing major algorithm updates in advance for some time.
So we made a conscious decision not to jump on the bandwagon and to wait and see what was really behind it. It also happens quite often that SEO tools show changes for a short time and then the values return to normal. And it paid off: This was not an algorithm update, but merely an error on Google's part. This has now been fixed, by the way . Even if it really had been a major update, panic and actionism are not good advisors. The true extent of the ranking changes can usually only be determined days later. In our experience, short-term fluctuations also occur from time to time and often disappear just as quickly as they came.
Which updates are actually planned?
Instead, let's focus on the updates that are actually rcs data philippines planned: Google is continuing to push ahead with its mobile-first indexing. By the end of 2020, ideally only the mobile version of a website should be considered for indexing ( we reported ). From 2021, there will be another ranking factor that takes the user experience of a website into account ("Page Experience", we reported ). One of the things to be considered here is "content stability" - this means the uncontrolled jumping around of the page content when images or other content are subsequently loaded. It is precisely this jumping around that should be avoided as much as possible from then on. This planned update was announced long in advance, so that webmasters and SEOs have the opportunity to prepare their pages for it. There are many smaller Google updates every year, most of which are not even announced and often go unnoticed.
Becoming alarmist every time a reading changes is not helpful. It is also irresponsible to spread the news of a very large Google update without having any further information. Of course, you should monitor changes in readings, but immediate, thoughtless countermeasures can cause more harm than good. It is important that you do your "homework" as an SEO. This means you are usually prepared for the next major storm (= update). After a major update, you should wait a few days and then analyze the actual effects. Only then can you see what changes the update has actually brought about and only then does countermeasures make sense.