Pick up the prospective customer in the best possible way
Posted: Tue Jan 28, 2025 5:30 am
Structured data (rich snippets) can be used to highlight certain information in the page source code and pass it on to search engines. This can be the contact details of a company or its opening hours, but also product data in online shops. Google and other search engines recognize and use a large amount of structured data to prepare their search results.
From time to time, support for individual data fields is no longer available and sometimes new ones are added. As is now the case with Google Shopping: Google now reads information on the delivery of products . If you search for a product in Google Shopping, suitable hits will be displayed as search results. If the pages used as the source also contain the "shippingDetails" field, this information will now also be displayed directly in the search results.
This may seem marginal at first glance, but such information can make the difference between a product being bought and one not being bought. The more relevant information a prospective customer rcs data greece receives in advance, the more likely they are to choose a provider. So make sure that you are that provider! If you offer a product in Google Shopping that would be suitable for a prospective customer, but they cannot find relevant information in a reasonable amount of time, there is a real risk that they will choose another provider and you will end up empty-handed. That doesn't have to be the case.
Even if adjustments like these mean additional work for shop operators, it makes sense to invest time in them. There is often so much competition on the market that even a small negligence in product presentation can lead to a major disadvantage. So go the extra mile and make sure that you present your products to prospective customers in the best possible way. Put yourself in their situation and ensure that relevant information is available as early as possible during the customer journey. If in doubt, ask friends, acquaintances or colleagues and ask them to give you feedback.
From time to time, support for individual data fields is no longer available and sometimes new ones are added. As is now the case with Google Shopping: Google now reads information on the delivery of products . If you search for a product in Google Shopping, suitable hits will be displayed as search results. If the pages used as the source also contain the "shippingDetails" field, this information will now also be displayed directly in the search results.
This may seem marginal at first glance, but such information can make the difference between a product being bought and one not being bought. The more relevant information a prospective customer rcs data greece receives in advance, the more likely they are to choose a provider. So make sure that you are that provider! If you offer a product in Google Shopping that would be suitable for a prospective customer, but they cannot find relevant information in a reasonable amount of time, there is a real risk that they will choose another provider and you will end up empty-handed. That doesn't have to be the case.
Even if adjustments like these mean additional work for shop operators, it makes sense to invest time in them. There is often so much competition on the market that even a small negligence in product presentation can lead to a major disadvantage. So go the extra mile and make sure that you present your products to prospective customers in the best possible way. Put yourself in their situation and ensure that relevant information is available as early as possible during the customer journey. If in doubt, ask friends, acquaintances or colleagues and ask them to give you feedback.