Why the customer is NOT king in marketing?
Posted: Tue Jan 28, 2025 5:11 am
The phrase “the customer is king” is a marketing maxim that has been around for a long time. It has been around for years, but with so many changes, and in the 21st century, I will tell you why the customer is NOT king. Or at least it is not so simple to solve the age-old business dilemma.
Why the customer is not king?
Marketing was not as developed as it is now. Advertising rcs data iran devoted to telling about the characteristics of the product and companies were dedicated to trying to sell what they produced, and not to producing what they could sell . In other words, the approach was totally opposite to the current one.
In the past, a product was manufactured and then the idea was to see who it could be sold to . That's why there was so much emphasis on the customer: they had to be delighted, convinced that the product was something they really needed. This was because the customer had no say in the decision to manufacture the product. Today, with market research , the situation changes.
In today's conditions, where advertising is not limited to listing the characteristics of products , exhaustive consumer studies can be carried out, the use of social networks is an everyday occurrence, and with the rise of the generation of desire and the stimulation of the senses, it seems essential to me to say that the customer does not always know what he wants.
We sometimes say that we are dealing with an informed client. And that is true, but sometimes too much information leads to a confused client.
More and more brands are also educating their customers , and a lot of this is done through SEO (organic search engine optimization). If you search Google for “types of refrigerators” I bet you anything that the first results are from appliance stores or refrigerator manufacturers telling you about the types of refrigerators that exist.
Why the customer is not king?
Marketing was not as developed as it is now. Advertising rcs data iran devoted to telling about the characteristics of the product and companies were dedicated to trying to sell what they produced, and not to producing what they could sell . In other words, the approach was totally opposite to the current one.
In the past, a product was manufactured and then the idea was to see who it could be sold to . That's why there was so much emphasis on the customer: they had to be delighted, convinced that the product was something they really needed. This was because the customer had no say in the decision to manufacture the product. Today, with market research , the situation changes.
In today's conditions, where advertising is not limited to listing the characteristics of products , exhaustive consumer studies can be carried out, the use of social networks is an everyday occurrence, and with the rise of the generation of desire and the stimulation of the senses, it seems essential to me to say that the customer does not always know what he wants.
We sometimes say that we are dealing with an informed client. And that is true, but sometimes too much information leads to a confused client.
More and more brands are also educating their customers , and a lot of this is done through SEO (organic search engine optimization). If you search Google for “types of refrigerators” I bet you anything that the first results are from appliance stores or refrigerator manufacturers telling you about the types of refrigerators that exist.