How is your lead acquisition going? Are you sure you are carrying out the right actions? Having quality leads is the most important objective in most marketing campaigns. In a context in which the interaction between company and customer is everything, attracting your audience with valuable content is the key to multiplying your sales. Learn about 5 essential actions to get leads and the importance of 360º marketing in your digital strategy.
Behind the complexity and creativity of many marketing campaigns and actions, there is often a single objective: generating new leads through different acquisition techniques . According to a study by BrightTALK , more than 50% of marketing specialists (53%) dedicate at least half of their budget to lead generation alone . This gives us a clue as to its importance.
A lead is the first step towards becoming a customer . Lead management is one of the keys to converting that interest into investment, and this is where the type of lead strategy you follow comes into play. Through a 360º digital marketing strategy , you will be able to have a complete view of all the actions you must take into account from the beginning to the end of the sales funnel to promote the acquisition, nurturing and loyalty of these leads.
Leads generation in online marketing
How to generate leads: the importance of 360 marketing
Using a 360 approach means creating a global strategy for each uk phone number data project that is 100% personalized, coherent, unified and multichannel. Marketing 360 integrates all the tools at our disposal to achieve objectives and measure them correctly. How? With the combination of marketing and technology .
Marketing + Technology translates into actions such as the implementation of a CRM to optimize own resources, the use of Marketing Automation tools ( Salesforce , Pardot and Marketing Cloud) that streamline communication with leads and customers and allow for proper lead nurturing and lead scoring . There is no point in generating many leads if we do not classify them correctly (scoring) and adapt the communication to their current level of interest in the product (nurturing).
A 360º Marketing strategy is the general framework in which we develop all our actions. But what actions? When thinking about lead generation techniques, there are effective ways to grow your database. We will tell you about them below: