If they struggle to come up with suggestions they may not be

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So, how do you know if a candidate has empathy? During the interview, observe the following: How are their listening skills? Candidates that genuinely listen instead of formulating a response while you’re still talking have high levels of empathy. How much effort do they make in trying to understand you and your target audience? Do they ask questions about the company’s business goals during the interview? Do they share suggestions on how to engage with your target audience? Do they make an effort to explain how SEO is not just about numbers, but it involves the human side, too? The next one on this list goes hand in hand with empathy: critical thinking.


#2 Critical thinking An SEO expert has essential critical thinking skills. This quality is japan gambling data needed to go from following a template, to looking at your business from a holistic standpoint and understanding how to take action accordingly. Digital marketing is a forever-changing industry and SEOs must adapt by actively searching for solutions. Give your potential hire an SEO problem on the spot and see how effectively they can propose a solution to you (I emphasize that this is a fair question, because it is truly what experienced SEOs do every day).


the best candidate. #3 Data analysis Using data to drive decisions is another crucial skill for an SEO expert. Consider this: SEO is the makeup of a trial, error, analyze, readjust, and relaunch cycle. Nothing more, nothing less. All SEOs are learning as we go. Those who learn more than others and have the ability to better understand how data drives strategic decision-making are able to come up with better solutions.