Website Optimization as Part of Internet Marketing

[subornaakter40]

If you enter “website promotion” in the search engine line and explore the offers of resources included in the TOP-10, it turns out that a certain part of SEO specialists are confused in terminology, not distinguishing between the concepts of “website promotion”, “website promotion”, “website optimization”.

Rarely is each of these areas offered as a list of timeshare owners separate service, although in essence they are all components of the search engine promotion and website optimization tool.

Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!

In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.

What you get for free:


5 Key Metrics to Increase Profits by 220%


The Secret ROI Formula: Instant Advertising Efficiency Calculator


Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes

We have prepared all the documents and templates with formulas for you. And yes, it is FREE:

Download documents for free
Already downloaded
153398

So what are the reasons for this confusion? There are three main ones:

Those who are directly involved in optimization insist that this direction bear this name, since it is done for search engine robots.

Often, as a result of such optimization, texts appear that are “through and through” saturated with frequently repeated keywords. This is indeed convenient for search engines, but visitors to such a resource, who are potential clients and who bring money, are unlikely to be delighted with content of the “butter butter” type.

SEO specialists with insufficient qualifications really do not see the difference between promotion, advancement and content optimization.

Their customer service policy is often to ask them not to get into the intricacies of the process, concentrating only on the payment. However, this is a mistake. The client needs to be explained what the difference is so that the shortcomings can be found and corrected.

The blurring of boundaries between concepts is caused by the peculiarities of Russian SEO, which has effectively replaced Internet marketing, handing over optimization to technical specialists.

Although the optimization of Internet sites should be done by marketers and advertisers, and not people whose work is built on algorithms.

The result of this misconception was the point of view "website promotion = optimization, online advertising = contextual advertising". And most SEO specialists agree with this opinion. However, the truth is still different:

Website Optimization_Scheme

From this diagram it becomes clear that website promotion is only ¼ of all internet marketing, so it is far from limited to the use of standard tools. The promotion itself consists of:

Website optimization (SEO from Search engine optimization").

This is work on the internal and external factors of an Internet site, the purpose of which is to increase its position in the search engine rankings. It is based on the definition of the semantic core, that is, the key queries for which the optimization is “sharpened”.

Contextual advertising.

This is the display of text ads as a result of search results or on thematic sites. As a rule, payment is made for each click made by a visitor to go to the desired resource.

Banner advertising.

This is the display of graphic elements (banners) with payment for clicks or for the number of impressions. There is a variation called "Media context", that is, displaying banners in search results.

Blogosphere.

A very popular and rapidly developing element of promotion, which is blogging by a company or individual, laudatory and abusive articles, etc.

Just like the traditional one, this tool uses the distribution of announcements, publication of articles, and event activities. There is a distinction between white and black PR.

Other Internet marketing tools are also actively used, such as affiliate programs, message boards, social networks, catalogs, ratings, etc.

In general, Internet marketing is not limited to promotion alone. Tracking competitors' sites, for example, their prices, new products, behavioral changes, will not be superfluous.

In addition, it is necessary to analyze the functionality and convenience of your own website, for which research into the behavior of potential consumers is used. Such an analysis can be carried out independently or entrusted to professionals.