Seasonal calendar: learn how to use it in your year's campaigns

bitheerani319 · Post by **bitheerani319** » Tue Jan 28, 2025 4:43 am

To create content that engages your users and has a greater reach, it is important to have topics that speak to what is happening in the daily lives of your followers. Using a seasonal calendar is a tool widely used by rcs data america marketing and sales departments of companies, because in addition to having an online presence regarding topics such as historical milestones, special dates and events, it can also be a great way to promote products or services using topics that are already trending.

In this article, you will learn more about how the seasonal calendar can be a way to boost the reach and engagement of your company's content, as well as convert more potential customers into consumers.

Check it out!

Seasonal Calendar in 2023
The seasonal calendar is an important tool for creating a company's marketing plan, as well as for its sales team. In addition to Black Friday and Christmas, the holidays of the year are important allies for e-commerce, for example, representing 34% of revenue in digital businesses in 2020 according to data from Ebit Nielsen. This is due to the growth in sales during these specific times.

With good knowledge about your audience, it is possible to plan assertive actions that take advantage of the various opportunities generated throughout the year and boost your business's sales.

It is important to evaluate each of the dates and understand whether it is possible to explore them together with the sales team in your business, planning content also for your social networks, emails and all networks in which the company is present, in addition to defining promotions and offers and many other possible actions.

Among the important commemorative dates is Black Friday, which generated revenue of R$6.1 billion for online retail, according to data from Neotrust, in 2022. Another highlight is Mother's Day, which in 2022 generated a growth of 719% in the total number of items sold as gifts, according to data from SmartHint.

Valentine's Day is also important, having generated more than R$6.5 billion in retail sales in 2022, according to a report by All In. Another date to keep an eye on: according to data from Nuvemshop, online sales revenue on Father's Day in 2022 was R$163 million for small and medium-sized companies, 21% more than in 2021.