What exactly is not working?

[sumaiyakhatun27]

Internet marketing also does not lose its popularity, but is shifting towards nano- and micro-influencers - small accounts with a small but active and trusting audience. Such pages are more native, advertising materials are perceived much better from them. You can work with such "people's ambassadors" on a barter basis: send them gifts, encourage activity, educate your friends, users and advertisers, contribute to the formation of user content. These are all trends in 2022.

Vlad Bogutsky:
– It still works, but in 2022 they will “tighten the screws” on mass following. This is not in Instagram's favor, and they want companies and brands to use official advertising.

I am categorically against mass following, because it is a risk of ban, blocking and loss of account. uk rcs data I think 2022 will be its final point, although many are still trying to use this method in their work.

Another way of working is a giveaway. I do not welcome this way of working for businesses and brands, because the profile receives a low-quality audience. Then, when the specialist starts working with advertising, he sees a disappointing result. It is better to get 200 live subscribers than 100 thousand bots. The main thing is quality, not quantity.

Zoya Lobod:
– Black methods of promotion, cheating robots, definitely don’t work anymore. We work not on quantity, but on quality.

All of this is losing popularity because everyone is fighting and speaking out against a low-quality audience. The giveaway promotion format will become clearer and more thoughtful so that the gifts are relevant to the audience - live and converting.

Moveton 2022 is about working with a brand component, when we simply sell. Communication with the audience should be fun, personalized, lively, and creative. Collaborations with bloggers, masks, games, and other fun activities will help with this, not sales.