6. Started and finished guest posting

[sumaiyakhatun27]

. Created a news section
The news section appeared about a year after we started working with the client. In April 2020, we were forced to interrupt cooperation: the corona crisis broke out, businesses did not understand how to live, and many cut back on promotion costs.

A year later, when the situation returned to normal, the clients returned again, albeit with a slightly reduced budget and volume of publications. However, as noted, the smaller volume turned out to be enough for successful promotion.

But let's get back to the news. We currently publish 2 news items per month. They concern company innovations, current legislation, and are designed for existing clients.

news is duplicated

Also, news is duplicated in the newsletter so that users definitely don't miss it.


It involves placing our articles – informational materials with native advertising uae rcs data of the client or links to his website – on other websites, specialized blogs, and media. We selected several medical sites that are read by clinic managers, corresponded with the editors, and began to provide them with PR materials about our client. Since our budget is limited, we considered only free publications, and that worked for us.

At the ITIRII agency, we write guest articles for almost all of our clients, but Archimed+ was an exception – this format did not yield results. And here is why, in our opinion:

There are few specialized professional platforms for doctors where you can post your publication.
There is quite low competition in the niche. If there are several thousand digital agencies in Russia, they need to fight with all their might for a place under the sun and declare themselves wherever they can. And there are less than 100 MIS developers.
And now – the results!
Increased traffic from organic search.
Let's look at 2021. In March, we resumed work on the blog, and since May there has been a sharp increase in traffic. In six months - from May to November - we increased traffic from the blog 7 times: from 500 to 3,700 visitors per month . This is an excellent result for our niche.