18. Title tags are an important signal
Posted: Tue Jan 28, 2025 3:54 am
The text in the title tag sends a strong signal to Google, telling it what the page is about and why you should rank it.
When it comes to the text on a page, a heading is a really important signal that tells us that this part of the page is about a certain topic.
…Whether you put it in an H1 tag, or an H2 tag, or an H5 tag, or somewhere else, it doesn't really matter.
But it's a kind of general signal from you that tells us that... this part of the page is about a certain topic. And this other part of the page is probably about a different topic.
19. Keywords in the domain name do not affect ranking
The likelihood of a site ranking for a particular keyword does not increase just because switzerland rcs data that keyword is in the domain name. Keywords in the domain name are a ranking signal.
It's best to choose a domain that reflects your company name or is relevant to your brand.
Just because a website has a keyword in its domain name doesn't mean it will be more relevant than others for that keyword. In general, you don't need to put keywords in your domain name.
Main content
20. Make your main keyword as prominent as possible
Mueller recommends placing your main keyword in the most prominent places on the page, including titles, headings, subheadings, etc.
I would advise you to make what you want to talk about on your page as visible as possible.
So don't just mention it at the bottom of the article. It's best to use it in titles, headings, subheadings, image captions... All this so that users and Google, when visiting your page, understand that it is dedicated to a certain topic.
When it comes to the text on a page, a heading is a really important signal that tells us that this part of the page is about a certain topic.
…Whether you put it in an H1 tag, or an H2 tag, or an H5 tag, or somewhere else, it doesn't really matter.
But it's a kind of general signal from you that tells us that... this part of the page is about a certain topic. And this other part of the page is probably about a different topic.
19. Keywords in the domain name do not affect ranking
The likelihood of a site ranking for a particular keyword does not increase just because switzerland rcs data that keyword is in the domain name. Keywords in the domain name are a ranking signal.
It's best to choose a domain that reflects your company name or is relevant to your brand.
Just because a website has a keyword in its domain name doesn't mean it will be more relevant than others for that keyword. In general, you don't need to put keywords in your domain name.
Main content
20. Make your main keyword as prominent as possible
Mueller recommends placing your main keyword in the most prominent places on the page, including titles, headings, subheadings, etc.
I would advise you to make what you want to talk about on your page as visible as possible.
So don't just mention it at the bottom of the article. It's best to use it in titles, headings, subheadings, image captions... All this so that users and Google, when visiting your page, understand that it is dedicated to a certain topic.