Event marketing offers B2B companies a wide range of opportunities to organize events aimed at promoting the company's brand and image, as well as establishing business relationships, sharing knowledge and exchanging experiences.
Event marketing originates from events organized traditionally, in a stationary formula, but it has evolved over the years, hence new opportunities have emerged for B2B companies .
Individual events can currently be organized in a stationary or online format. There are also events organized in a hybrid way. Each of these forms has its specific applications, depending on the goals of the organizer, the preferences of participants and the specifics of the industry.
1. Stationary B2B events
These are traditional events held at a designated physical location argentina phone number data that engage their participants in person and require physical presence at the event venue. These types of events offer the possibility of direct contact between participants, which encourages networking, establishing business contacts, building relationships and entering into more personal interactions.
Examples of events that are organized stationary:
Trade fairs and exhibitions: presentations of products and services, often with many exhibitors and visitors
Conferences and congresses: expert meetings, lectures, workshops and networking sessions
Networking events: special events focused on establishing business contacts
Training and workshops: practical activities that require personal participation.
2. Online B2B events
Online events are fully virtual and take place via digital platforms. The popularity of this format has increased especially during the pandemic and has been gaining popularity since then due to convenience, accessibility and lower costs of organization.
Examples of events organized online:
Webinars: presentations or lectures broadcast live
Virtual conferences: full-day or multi-day events with speakers, panels and workshops, all online
Virtual trade shows: online platforms where exhibitors showcase their products and attendees can interact via chat or videoconferencing
Online training: e-learning , virtual workshops and courses.