Search engine optimization: What awaits us in 2013?

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Search engine optimization: What awaits us in 2013?
The last year has brought many innovations in the digital world. Significant Google updates have contributed to the fact that website content is becoming increasingly important and over-optimized pages are slipping down in the search results. A combination of numerous factors now ensures that pages achieve a good position in the search results.


It can be assumed that Google & Co. will continue to work hard this year to adapt the search algorithm and provide users with the best possible results. What predictions can be made for 2013? What can we expect? We have put together some assumptions for you.

Google+ will become more important . Last year it became clear: the search engine giant's social network is developing into a serious competitor to Facebook - with a major influence on search results. This year, companies should definitely look into Google+. In general, social signals from Google+, Facebook and other social networks should finally be recognized as a full ranking factor this year and taken into account accordingly in an online marketing strategy .

The importance of content for websites will continue to grow. An all-round strategy for search engine optimization , texts, web design , social media and link building will become indispensable in 2013 if a company wants to assert itself against the competition.

Responsive web design and mobile search engine optimization bahrain phone data are the magic words for the coming year. The traditional desktop computer has already become obsolete in many places. In recent months, the use of smartphones and tablet PCs has increased continuously - and we have certainly not yet reached the peak of this technical development. That is why web design must respond to mobile devices. Responsive web design, i.e. websites that adjust to screen size and the like depending on the user's device , solves the problem. Keywords and texts should be tailored to the search behavior of smartphone and tablet users .

Local search is directly linked to mobile search engine optimization . It can be assumed that entries and customer reviews on Google+ Local will continue to play a major role in the ranking of websites in the coming year.

It remains to be seen what surprises Google & Co. have in store for us. But overall, the world of search engine optimization will remain particularly exciting in the coming year.