Why search engine optimization and online PR are inseparable
Posted: Tue Jan 28, 2025 3:52 am
Search engine optimization and online PR are not two different things – these two areas of online marketing are inextricably linked.
In this article, we have put together for you why a successful, digital corporate presence needs both and what that means for the conception of content.
Two parts of a larger whole
Online PR is the part of press and public relations that does not work with print and broadcast media, but with the Internet. The goal of online PR is to ensure that a website or company receives positive public attention on the Internet .
In contrast to traditional press work, online PR is closely linked to search engine optimization - because only those who can be found on Google can arouse the interest of users and journalists. If someone is looking for a service, a product or an expert in a certain field, they will most likely do so on the Internet. If your websites, articles and photos cannot be found there, you have already lost out to your competition right from the start.
In return, purely technical search engine optimization almost always has an effect on online PR. Keywords used, links placed and the like have an impact on a company's image - whether you want them to or not. It is therefore important to see both as a unit . What does that mean?
A good image – that is visible
PR campaigns such as publishing press articles or social media posts should always be carried out with search engine optimization in mind . You should therefore ensure that articles and posts are tailored to the keywords under which the company wants its customers to find it.
However, the content is still the be-all and end-all of an article. Topic azerbaijan phone data relevance and benefit for the reader are just as important as intelligent adaptation of the keywords. Good press releases are linked. This contributes to high-quality link building , which ensures that the Google ranking improves. The same applies to company videos and photos. Such frequently linked content means that companies can achieve very good indirect visibility in the search engine rankings for certain search terms . This should be considered when designing the content.
Content on the web must be versatile
Commercial content on the Internet must meet the requirements of the company, the customers and the search engines alike: Do I feel that I am adequately represented as a company? Is my target group addressed and encouraged to buy? Does it contain relevant keywords? Will I be found on Google?
Search engine optimization, public relations and marketing always go hand in hand when it comes to online business activities. It is therefore worth creating photos, videos and texts from these different perspectives in order to achieve the best possible result - with Google and with the customer.
In this article, we have put together for you why a successful, digital corporate presence needs both and what that means for the conception of content.
Two parts of a larger whole
Online PR is the part of press and public relations that does not work with print and broadcast media, but with the Internet. The goal of online PR is to ensure that a website or company receives positive public attention on the Internet .
In contrast to traditional press work, online PR is closely linked to search engine optimization - because only those who can be found on Google can arouse the interest of users and journalists. If someone is looking for a service, a product or an expert in a certain field, they will most likely do so on the Internet. If your websites, articles and photos cannot be found there, you have already lost out to your competition right from the start.
In return, purely technical search engine optimization almost always has an effect on online PR. Keywords used, links placed and the like have an impact on a company's image - whether you want them to or not. It is therefore important to see both as a unit . What does that mean?
A good image – that is visible
PR campaigns such as publishing press articles or social media posts should always be carried out with search engine optimization in mind . You should therefore ensure that articles and posts are tailored to the keywords under which the company wants its customers to find it.
However, the content is still the be-all and end-all of an article. Topic azerbaijan phone data relevance and benefit for the reader are just as important as intelligent adaptation of the keywords. Good press releases are linked. This contributes to high-quality link building , which ensures that the Google ranking improves. The same applies to company videos and photos. Such frequently linked content means that companies can achieve very good indirect visibility in the search engine rankings for certain search terms . This should be considered when designing the content.
Content on the web must be versatile
Commercial content on the Internet must meet the requirements of the company, the customers and the search engines alike: Do I feel that I am adequately represented as a company? Is my target group addressed and encouraged to buy? Does it contain relevant keywords? Will I be found on Google?
Search engine optimization, public relations and marketing always go hand in hand when it comes to online business activities. It is therefore worth creating photos, videos and texts from these different perspectives in order to achieve the best possible result - with Google and with the customer.