Online shops: Not every visitor buys
Posted: Tue Jan 28, 2025 3:50 am
Online shops: Not every visitor buys
The conversion rate is the percentage of visitors to a particular website or online store who actually make a purchase. It is considered to be a magical value that determines the success or failure of an online store. However, anyone aiming for a high percentage is thinking unrealistically. Recent studies have shown this.
1.5 percent conversion rate is average
The current monthly survey of the ECC economic index shows that austria phone data almost a third, and thus the majority, of the participating online retailers achieve a conversion rate of less than 1.5 percent . Another quarter can achieve conversion rates between 1.5 and 2.9 percent . The important thing here is not to give up on these figures, but to ensure that the number of visitors to your own online shop remains consistently high and, in the best case, increases. The large number of visitors who do not buy must always be taken into account.
Customers abandon a purchase for a variety of reasons
But what are the reasons why so many users don't make a purchase? It's difficult to give a blanket answer. Around 61 percent of the online shoppers surveyed said they had already abandoned a purchase because they thought the shipping costs were too high. In second place was a lack of payment methods . The third most common reason for abandoning a purchase is that the preferred payment method is not offered. An alarming 30 percent have already abandoned a purchase because an error occurred in the ordering process . A lack of customer trust and an unattractive design of the online shop can also play a major role.
Anyone who focuses on creating a completely professional and user-friendly web shop from the start , creates intelligent texts and product photos , keeps an eye on their target group and ensures high visitor numbers , if necessary with the help of paid advertisements , is doing everything right. What is important is that it is not the conversion rate itself, but high visitor numbers that seem to be the most important key to a successful online shop.
The conversion rate is the percentage of visitors to a particular website or online store who actually make a purchase. It is considered to be a magical value that determines the success or failure of an online store. However, anyone aiming for a high percentage is thinking unrealistically. Recent studies have shown this.
1.5 percent conversion rate is average
The current monthly survey of the ECC economic index shows that austria phone data almost a third, and thus the majority, of the participating online retailers achieve a conversion rate of less than 1.5 percent . Another quarter can achieve conversion rates between 1.5 and 2.9 percent . The important thing here is not to give up on these figures, but to ensure that the number of visitors to your own online shop remains consistently high and, in the best case, increases. The large number of visitors who do not buy must always be taken into account.
Customers abandon a purchase for a variety of reasons
But what are the reasons why so many users don't make a purchase? It's difficult to give a blanket answer. Around 61 percent of the online shoppers surveyed said they had already abandoned a purchase because they thought the shipping costs were too high. In second place was a lack of payment methods . The third most common reason for abandoning a purchase is that the preferred payment method is not offered. An alarming 30 percent have already abandoned a purchase because an error occurred in the ordering process . A lack of customer trust and an unattractive design of the online shop can also play a major role.
Anyone who focuses on creating a completely professional and user-friendly web shop from the start , creates intelligent texts and product photos , keeps an eye on their target group and ensures high visitor numbers , if necessary with the help of paid advertisements , is doing everything right. What is important is that it is not the conversion rate itself, but high visitor numbers that seem to be the most important key to a successful online shop.