Features of YAN advertising

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One ad must contain all keywords (if the campaign has too many keywords, it is necessary to split them into parts using Direct Commander). Normally, there should be no more than 3-4 words and 10 should be used per month.

Negative words are not allowed.

If possible, use one headline for all ads.

One description - for all campaign hospital contact list ads, but only if it corresponds to them and no changes are required. The consumer benefit should be presented in a concise manner, without fluff or unnecessary words.

Links are marked with UTM tags for web analytics using Yandex.Metrica and Google Analytics.

Quick links in the form of statements about the client's benefits or a list of the company's main offers.

The company's Yandex business card must be filled out, indicating the working hours.

Advantages and disadvantages of YAN advertising
Pros:

low bid price;

setup takes from an hour (it all depends on the scale of the project);

high probability that potential clients will notice you.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Cons:

clients found in this way will be “for the future”, that is, you will have to learn how to work with them in order to ultimately achieve results;

not suitable for every area (taxi, tow truck, emergency services, that is, everything that is required urgently).

Niches where YAN advertising will cost pennies
Even if your company operates in a very expensive and competitive field, you still have a chance to pay 1000 rubles and attract 100-150 people to the site. It's all about the right queries. What conditions must be met to keep the cost of YAN advertising low?

There shouldn't be hundreds of other sites in your niche offering the exact same product, but at a slightly lower price. Let's say the artificial reservoirs niche requires a budget of 5-6 zeros, although the click price can be a pittance, less than a ruble per click. And when selling such a cheap product as yarn, the click price can sometimes reach 5 rubles.

Your website sells well, that is, the conversion rate to purchase is stable at a minimum level of 2–5%.

There are at least a hundred thematic non-commercial sites popular among your target audience (forums, blogs). If this condition is not met, there is simply nowhere to display the ad. More precisely, it will be displayed on non-thematic sites, the click will be cheap, and the ads will not be a priority.

Various ratings will allow you to look at similar projects and evaluate their quality.


Advertising YAN_niche

Low competition in advertising. A simple search in Yandex allows you to evaluate this indicator. Enter the main queries of your topic:

Advertising YAN_niche

A large number of advertisers in the search, i.e. from 50, usually indicates increased competition in the advertising service. But if the search engine gives 10-15 advertisers for the main queries, the price of your click is unlikely to be more than 5-10 rubles.

And the main thing is that it is important to test all processes with a small budget. After all, only search engine ads allow you to assume the probable number of transitions to the site and, based on the conversion of the latter, to name the expected number of target requests. In networks, this principle of operation does not work.