As we have already found out earlier, the text part has the most direct impact on the channel's position in search engines. The description of the channel on YouTube is indexed by search engines in the same way as articles on any site. In this regard, the most correct option would be to create a semantic core that corresponds to the subject of your content. Here are some examples:
Car repair account. Possible search queries: do-it-yourself car repair, replacement of parts in a VAZ car, independent car diagnostics, etc.
Channel with educational activities for children. Sample search phrases: how to keep a child busy at home, educational activities with your own hands, games with a child for every day.
An account specializing in publishing jamaica email list videos on stretching. Queries: how to do the splits, splits in 30 days, best stretching exercises, etc.
You will need about 15 keywords, which will need to be divided into groups depending on their frequency:
five high frequency keys;
five mid-range keys;
five low frequency keys.
When selecting keywords, we recommend that you use the Yandex.Wordstat service.
Why do you need a YouTube channel description?
So, the keys have been selected and your next task is to fit them into the text in such a way that it turns out light, readable and harmonious. At the very beginning of the text, it is necessary to use high-frequency keys, then mention mid-frequency keywords and closer to the end of the narrative - fit low-frequency ones.
Select tags
Tags are the same keywords, but they are entered not into the description text, but into a specially designated field. To specify tags, you need to go to the "Creative Studio" section, then to "Settings" - "Channel" - "Channel keywords". In this field, experts recommend specifying the most high-frequency keywords.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Don't forget the rules
Creating a channel and posting content on YouTube must be done in accordance with certain rules, compliance with which is constantly monitored by technical support staff. Penalties for violating the rules include a warning (can be issued several times) and permanent deletion of the account.
When composing a channel description, each blogger must keep it to 1000 characters. If you do not open the tab completely, the user will only see part of the welcome story - about 200 characters. As you can see, this is another reason to concentrate the most striking phrases at the beginning of the text.