Why do you need a Postback Url?
Posted: Tue Jan 28, 2025 3:27 am
And with the help of postback url, for example, you can get information such as the number of goals achieved, conversion for individual advertisements and keywords, the time of the best clickability and many other useful data.
Let's say, knowing the days of the week and the time when the largest number of orders are made, you can adjust the time of ad impressions in the advertising campaign, increase or decrease rates for certain periods of the advertising campaign.
All this saves the budget and increases the effectiveness of advertising.
Download a free selection ireland email list of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153398
How to set up Postback
I will show you how to set up a postback using the example of CPA Tracker, which is available in a free version if you use it on your hosting. There is plenty of information on how to install it on the Internet.
To perform the settings we need:
CPA network we work with.
The offer we will be pouring on.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
So, we go to our account, "Integration with CPA networks", and from the list we select the network we work with. In my case, it is KMA. Below appears a link, which we copy.
What is Postback in Arbitrage
In the KMA office, in "Tools", go to the "Postback" subsection, here is a list of macros that can also be added to track the parameters you need. Add to the design as desired and insert it into the field.
Select the "Post" or "Get" method, check all the checkboxes that are important to us, and click "Apply".
What is Postback in Arbitrage
That's it, we've set up the Postback Url.
To analyze the company's statistics, you need to get and copy the affiliate link to the offer selected for advertising in the CPA network, then return to the tracker and in the "Offers" section enter an arbitrary name and paste the copied one.
Postback URL
Next, go to "Links", write some identifier in English, select the desired offer from the drop-down list and click "Add".
Postback URL
That's all now.
Click the double square and the final link we need is copied to the clipboard. It can be used in advertising campaigns, and statistics on conversions and various parameters that you added as macros in Postback will be available in the "Feed" and "Reports" of CPA Tracker.
Let's say, knowing the days of the week and the time when the largest number of orders are made, you can adjust the time of ad impressions in the advertising campaign, increase or decrease rates for certain periods of the advertising campaign.
All this saves the budget and increases the effectiveness of advertising.
Download a free selection ireland email list of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153398
How to set up Postback
I will show you how to set up a postback using the example of CPA Tracker, which is available in a free version if you use it on your hosting. There is plenty of information on how to install it on the Internet.
To perform the settings we need:
CPA network we work with.
The offer we will be pouring on.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
So, we go to our account, "Integration with CPA networks", and from the list we select the network we work with. In my case, it is KMA. Below appears a link, which we copy.
What is Postback in Arbitrage
In the KMA office, in "Tools", go to the "Postback" subsection, here is a list of macros that can also be added to track the parameters you need. Add to the design as desired and insert it into the field.
Select the "Post" or "Get" method, check all the checkboxes that are important to us, and click "Apply".
What is Postback in Arbitrage
That's it, we've set up the Postback Url.
To analyze the company's statistics, you need to get and copy the affiliate link to the offer selected for advertising in the CPA network, then return to the tracker and in the "Offers" section enter an arbitrary name and paste the copied one.
Postback URL
Next, go to "Links", write some identifier in English, select the desired offer from the drop-down list and click "Add".
Postback URL
That's all now.
Click the double square and the final link we need is copied to the clipboard. It can be used in advertising campaigns, and statistics on conversions and various parameters that you added as macros in Postback will be available in the "Feed" and "Reports" of CPA Tracker.