As of Q4 2020 (during the acute period of coronavirus restrictions), the role of digital had increased so much that 84% of surveyed doctors were ready to change classic visits to online communication.
as of Q4 2020
From the editors . Yevhen Savchuk developed the author's course Digital Marketing in a Pharmaceutical Company so that marketers working in the pharmacy can reach a new level of digital maturity. GSK's regional digital marketing manager will help pharmaceutical companies shift the budget balance towards the Internet.
The influence of the channel of personal communication – face to face – still spain rcs data remains the most effective. But other formats of work related to the digital industry are beginning to gain popularity in parallel. The evolution of these types of promotion channels is growing significantly, and today the leaders in these positions are the media and educational online projects. The latter, by the way, are distinguished by their special demand and maximum influence in communication with doctors.
face to face
If we compare June 2020 and December 2020 - the beginning of 2021, the activities that were a priority - face to face and what happened in digital - now require mixed approaches, rather than choosing a single channel.
Types of channels for healthcare professionals: what has changed
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