Moderation terms in Yandex.Direct
Posted: Tue Jan 28, 2025 3:20 am
According to official support data, the moderation time in Yandex Direct does not exceed two hours, but in reality this is not always the case. Rather, this is the minimum period during which an ad can be kept by an employee.
Passing moderation
The answer to the question of how long moderation lasts in Yandex Direct depends on several factors:
during periods of increased workload healthcare email list for employees, the inspection may be delayed. As a rule, this happens in the pre-holiday weeks - in December, February, March;
a large number of ads in one campaign automatically extends the moderation period;
Setting up an agent account significantly speeds up the process of checking ads.
Moderation services work according to a specific schedule: from 9 a.m. to midnight Moscow time every day. This means that material sent for review at night will be seen by employees only in the morning.
Sometimes an ad is immediately allowed to be shown, but within three days it will definitely go through manual moderation, based on the results of which it may be rejected.
Rejecting ads without explanation
If you don’t care how long Yandex Direct moderation takes, just make sure that your advertising materials meet the requirements and wait calmly. Employees will check your ads and either allow them to be displayed or send a message about rejection. It’s better to find out why the campaign didn’t pass Yandex Direct moderation by calling the support service – 8 800 234-24-80.
Why are ads rejected after moderation in Yandex.Direct
Not all advertisers manage to successfully pass the verification and place ads the first time. Sometimes you have to negotiate on the phone for a long time, make changes to the text, wait for an answer, correct it again and wait again.
It gets to the point where the managers themselves have serious doubts about approving the campaign, and then the moderators finally give the go-ahead and allow the publication of ads. If you are sure that there are no obvious violations, be polite, persistent and patient when communicating with Yandex Direct employees, and before sending a new batch of materials for moderation, carefully check them for errors and typos.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
The requirements that advertisements and landing pages must meet are described in detail in the Yandex.Direct help. But what if you don’t see any violations, and you fail to pass moderation the first time? Let’s look at everything in order.
How to Know if Your Ads Are Disapproved
Notification of rejection of materials comes to e-mail. If there is no letter, you can check the status of the advertising campaign in the Direct interface. The status "Rejected by moderator" shows that the ad has not passed the check and will not be published in this form.
The "Status" column may also contain another phrase if not all ads in the campaign were rejected, but only some of them. Go inside the campaign and see the reason why the moderator did not allow a specific ad to be shown.
Reasons for campaign rejection
Most often, moderation is not passed due to the lack of supporting documents (license, certificate of conformity, letter of guarantee).
This reason is especially relevant for the following categories:
medicine;
cosmetics;
insurance;
lending;
pyrotechnics;
passenger transportation.
It is enough to send the missing documents via the feedback form so that the ads are allowed to be displayed.
Rejected by moderator
The second most common reason for rejection is the non-compliance of the site's subject matter with Yandex rules. This is encountered by advertisers who try to place ads from the prohibited category, including:
financial pyramids;
sports betting;
sale of pseudo-medicines without the appropriate documents (anti-hair loss liquids, anti-nail fungus ointments and other miraculous compositions);
blatant doorways.
Another common type of refusal is manipulation of headlines, attempts to use hidden meaning, subtext. Advertisers resort to such methods, believing the advice of pseudo-specialists in the field of influencing the reader's subconscious. It happens that such ads pass automatic moderation, but after a few days they are blocked due to user complaints, as is the account of the person who posted them.
Finally, the reason for rejection may be the irrelevance of the landing page to the content of the advertisement. For example, the advertisement talks about selling cars, but a click on it leads to a website about compulsory motor vehicle liability insurance. This is a serious reason for refusing moderation.
Passing moderation
The answer to the question of how long moderation lasts in Yandex Direct depends on several factors:
during periods of increased workload healthcare email list for employees, the inspection may be delayed. As a rule, this happens in the pre-holiday weeks - in December, February, March;
a large number of ads in one campaign automatically extends the moderation period;
Setting up an agent account significantly speeds up the process of checking ads.
Moderation services work according to a specific schedule: from 9 a.m. to midnight Moscow time every day. This means that material sent for review at night will be seen by employees only in the morning.
Sometimes an ad is immediately allowed to be shown, but within three days it will definitely go through manual moderation, based on the results of which it may be rejected.
Rejecting ads without explanation
If you don’t care how long Yandex Direct moderation takes, just make sure that your advertising materials meet the requirements and wait calmly. Employees will check your ads and either allow them to be displayed or send a message about rejection. It’s better to find out why the campaign didn’t pass Yandex Direct moderation by calling the support service – 8 800 234-24-80.
Why are ads rejected after moderation in Yandex.Direct
Not all advertisers manage to successfully pass the verification and place ads the first time. Sometimes you have to negotiate on the phone for a long time, make changes to the text, wait for an answer, correct it again and wait again.
It gets to the point where the managers themselves have serious doubts about approving the campaign, and then the moderators finally give the go-ahead and allow the publication of ads. If you are sure that there are no obvious violations, be polite, persistent and patient when communicating with Yandex Direct employees, and before sending a new batch of materials for moderation, carefully check them for errors and typos.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
The requirements that advertisements and landing pages must meet are described in detail in the Yandex.Direct help. But what if you don’t see any violations, and you fail to pass moderation the first time? Let’s look at everything in order.
How to Know if Your Ads Are Disapproved
Notification of rejection of materials comes to e-mail. If there is no letter, you can check the status of the advertising campaign in the Direct interface. The status "Rejected by moderator" shows that the ad has not passed the check and will not be published in this form.
The "Status" column may also contain another phrase if not all ads in the campaign were rejected, but only some of them. Go inside the campaign and see the reason why the moderator did not allow a specific ad to be shown.
Reasons for campaign rejection
Most often, moderation is not passed due to the lack of supporting documents (license, certificate of conformity, letter of guarantee).
This reason is especially relevant for the following categories:
medicine;
cosmetics;
insurance;
lending;
pyrotechnics;
passenger transportation.
It is enough to send the missing documents via the feedback form so that the ads are allowed to be displayed.
Rejected by moderator
The second most common reason for rejection is the non-compliance of the site's subject matter with Yandex rules. This is encountered by advertisers who try to place ads from the prohibited category, including:
financial pyramids;
sports betting;
sale of pseudo-medicines without the appropriate documents (anti-hair loss liquids, anti-nail fungus ointments and other miraculous compositions);
blatant doorways.
Another common type of refusal is manipulation of headlines, attempts to use hidden meaning, subtext. Advertisers resort to such methods, believing the advice of pseudo-specialists in the field of influencing the reader's subconscious. It happens that such ads pass automatic moderation, but after a few days they are blocked due to user complaints, as is the account of the person who posted them.
Finally, the reason for rejection may be the irrelevance of the landing page to the content of the advertisement. For example, the advertisement talks about selling cars, but a click on it leads to a website about compulsory motor vehicle liability insurance. This is a serious reason for refusing moderation.