The more your product is visible, tangible, and smellable to potential customers, the more likely they are to buy it. Unboxing experiences can be a powerful tool to boost your brand's popularity, not just in the context of holiday marketing but in the long term.
Special packaging is required when:
you need to impress, pleasantly surprise a dear person;
I don't want to spend extra money on wrapping paper.
By bringing the unboxing experience to life, the brand attracts the attention of two categories of consumers at once: its direct customers (who will buy the product as a gift) and those who will receive it (and, perhaps, one day, join the ranks of your customers).
Don't get hung up on just holidays
When the holiday sales finally end (usually in January), you may be tempted to forget about holiday marketing for a while. But don't relax: this is when returns of goods bought in the pre-holiday rush begin and sales drop, which can really hurt your business. To avoid this, launch new promotions.
Remember that people buy your products and services not only because of the holiday season, but also because of big discounts and nice bonuses. Keep giving discounts – and then they will pay off again and again.
Holiday Email Marketing Guidelines
Don't wait for a holiday date.
A study by RJ Metrics found ghana email list that between Black Friday and Christmas, retailers see a 50-100% increase in revenue compared to other days of the year. This is confirmed by research by Statista, an analytics firm: at least 55% of consumers start shopping for New Year's gifts in November, and only 23% start doing so in early December. That is, there is no point in waiting until the holiday itself - you need to prepare for it well in advance, and potential customers will be grateful to you.
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Therefore, if your holiday marketing campaign involves sending out greetings to subscribers, do not wait until the end of December. The Topshop brand, for example, launched such a mailing much earlier than the New Year holidays and offered subscribers attractive links of up to 50% on their assortment. If pre-New Year shopping starts 2 months before the holiday, it would be logical to take advantage of this and attract the attention of potential customers.