Let's take the opposite approach: to determine which companies need to do email marketing, first let's find out who doesn't. If you've managed to build your business in such a way that you can easily maintain contact with each client by meeting regularly in person or via communication tools, then you definitely shouldn't waste time automating your interactions with them.
As you already understood, email marketing is an automated process. In comparison, targeted interaction with the client will be much more effective.
But if your customer base is uae email list disproportionately large compared to the number of sales staff, then automation is the only thing that can save you.
Nowadays, it is not particularly difficult to describe all possible scenarios of a buyer's actions on a website and in a mailing list: depending on his reaction to letters with offers, whether he buys or not, what his role model is, etc. That is, with the help of email marketing, we can lead a subscriber through a sales funnel until a deal is made.
Components of an email marketing strategy for b2b
Let's now take a closer look at the main blocks of an email marketing strategy for the b2b segment.
Attracting new subscribers and segmenting the existing base
Build your customer base. Anything bought, rented, or taken from open sources can cause your site to be sent to spam and deprive you of the opportunity to get real users and convert them into customers. Taking a base older than one and a half years is inappropriate, as it may contain non-working addresses, which will ensure that letters from them are returned. This, of course, will not have the best effect on the sender's reputation.
The most effective method of attracting new subscribers is through a form posted on the company's website. It can be duplicated in social networks, various broadcasts, conferences, etc.
To get users to subscribe more actively, use lead magnets. These are free bonuses that you share in exchange for their email addresses. These can be checklists, webinars, master classes, discounts, etc.