Screenshot of online store analytics on Prom.ua
Posted: Mon Jan 27, 2025 10:36 am
After all the settings are done, you can see your income not only in the site's administrative panel, but also in analytics. And most importantly, you will have data for in-depth analysis of your business.
Goals of the online store on Prom.ua in Google Analytics 4
Experienced web analysts configure complex goals using Google Tag Manager. But in online stores on Prom.ua there is no possibility to put the code. This is fair, because with the help of GTM the user can put any code. Security is the main thing for the marketplace. Therefore, the developers simplified the task.
If in Universal Analytics it is enough to copy the proposed goals offered by Prom.ua into russia rcs data the profile, then in GA 4, after installing the code, the analytics system starts recording events on the site. You just have to wait a little and convert the necessary events into conversions.
Screenshot of online store analytics on Prom.ua
How to set up e-commerce
In Universal Analytics, there is an option to track e-commerce separately. Just select the appropriate option in the settings. But Google Analytics 4 does not have a division into goals and e-commerce, so all conversions are tracked using GA4 events.
GA4 events are triggered when users interact with your site or app. Events that meet your business goals should be marked as conversions in the user interface. When one of these events is triggered, a conversion is recorded in GA4.
If it is impossible to add event goals in the analytics itself, Google Tag Manager will help you (here the stores on the Prom.ua marketplace are lucky). But this is a topic for an entire article, this is professional-level analytics.
To summarize
Setting goals is a long process, but it is necessary for online store owners. Only analytics provides answers. After analyzing conversions, you will be able to know exactly how your sales are organized, whether changes need to be made to the site. Such knowledge will help in the successful development of an online store.
Goals of the online store on Prom.ua in Google Analytics 4
Experienced web analysts configure complex goals using Google Tag Manager. But in online stores on Prom.ua there is no possibility to put the code. This is fair, because with the help of GTM the user can put any code. Security is the main thing for the marketplace. Therefore, the developers simplified the task.
If in Universal Analytics it is enough to copy the proposed goals offered by Prom.ua into russia rcs data the profile, then in GA 4, after installing the code, the analytics system starts recording events on the site. You just have to wait a little and convert the necessary events into conversions.
Screenshot of online store analytics on Prom.ua
How to set up e-commerce
In Universal Analytics, there is an option to track e-commerce separately. Just select the appropriate option in the settings. But Google Analytics 4 does not have a division into goals and e-commerce, so all conversions are tracked using GA4 events.
GA4 events are triggered when users interact with your site or app. Events that meet your business goals should be marked as conversions in the user interface. When one of these events is triggered, a conversion is recorded in GA4.
If it is impossible to add event goals in the analytics itself, Google Tag Manager will help you (here the stores on the Prom.ua marketplace are lucky). But this is a topic for an entire article, this is professional-level analytics.
To summarize
Setting goals is a long process, but it is necessary for online store owners. Only analytics provides answers. After analyzing conversions, you will be able to know exactly how your sales are organized, whether changes need to be made to the site. Such knowledge will help in the successful development of an online store.