What is the purpose of the purchase?
Posted: Mon Jan 27, 2025 10:36 am
Purchase intent focuses on satisfying existing demand for your brand’s products by engaging an audience that is already considering your brand. When an audience considers your brand, such as by reading a product review page or adding an item to their cart, they are indicating their interest in purchasing.
Key purchase metrics
Total sales shows you the revenue generated from purchases, while units sold shows how many individual ASINs were sold.
Return on advertising spend (ROAS) is calculated as total product sales divided by total romania rcs data advertising spend. This tells you how much you get for every dollar you spend on advertising. ROAS is useful for measuring promotional materials designed for purchase intent because they are designed to directly drive sales.
ACOS (Advertising Cost to Sales Ratio) is the amount you spent on a campaign divided by your total sales during the campaign. This tells you the percentage of your sales that you spent on advertising. You generally want a low ACOS. If your ACOS is higher than you want, there are a few metrics you can look at to adjust your campaign. If you get a report on your promoted items, you can see which ASINs have high ACOS. If your ACOS is too high, you may want to consider removing ASINs from your campaign. Alternatively, you can adjust your bids and budget to reduce your investment in these campaigns, which should help lower your ACOS over time.
Key purchase metrics
Total sales shows you the revenue generated from purchases, while units sold shows how many individual ASINs were sold.
Return on advertising spend (ROAS) is calculated as total product sales divided by total romania rcs data advertising spend. This tells you how much you get for every dollar you spend on advertising. ROAS is useful for measuring promotional materials designed for purchase intent because they are designed to directly drive sales.
ACOS (Advertising Cost to Sales Ratio) is the amount you spent on a campaign divided by your total sales during the campaign. This tells you the percentage of your sales that you spent on advertising. You generally want a low ACOS. If your ACOS is higher than you want, there are a few metrics you can look at to adjust your campaign. If you get a report on your promoted items, you can see which ASINs have high ACOS. If your ACOS is too high, you may want to consider removing ASINs from your campaign. Alternatively, you can adjust your bids and budget to reduce your investment in these campaigns, which should help lower your ACOS over time.