Text on the topic without factual errors ≠ good text

[sumaiyakhatun27]

Edits are a springboard for development. In accepting and discussing edits, you can improve literally everything: from empathy and understanding of business tasks to negotiation skills and communicating your thoughts. And that's great.

Now let's get back to why I'm in favor of rewriting.

A detailed and agreed-upon plan is not a guarantee of a good text as a result.
It happens, we are all human. And it doesn't depend on who made the plan: the customer, the marketer, the editor, or the copywriter himself. This is especially true for long reads, because sometimes they turn out something like this (read more).

Here's an idea → this is how we implement it → and already in the finished version, portugal rcs data when you correlate the text with the initial purpose, flaws appear: add something here, change the message there, rewrite it there, rearrange it there, put infographics instead of text → oh wait, we've already rewritten the text

TK from the client

And then there are these fruits, that is, seals) You can also cook porridge with them, if you perceive the edits as a mandatory part of the program

I've seen this happen both when the author has a superficial knowledge of the topic and when he has quite deep knowledge of it. In both cases, it's normal.

Here I want to recall how I once rewrote the text several times, simply because I was too much on topic .

So, I had to write one of the mailing lists. It was supposed to be a kind of instruction for beginner copywriters. The task of the letter was determined, I know the topic, I have collected the texture. It seems that there is nothing complicated further. It turned out that for me it is as simple as explaining to someone in what sequence and which muscles you need to connect to pick up a spoon in your hand.

I wrote a plan, sketched out the abstracts → showed it to the editor → he approved → wrote it, sent it → the editor came and said that I had deviated from the original idea.
I reread it — and indeed, instead of answering "what to do," it turned out more like "now I'll tell you why you need to know what to do" → I rewrote it, sent it → I go to Google Docs and see again a big scary comment that hints at rewriting.