We crossed the pond to Panama to attend the Latin CMO Summit. Our colleague Patricia Peñalver, who has been there, shares with us all the key points of the event.
Marketing conference Latin CMO Summit
The Latin CMO Summit is an exclusive Marketing conference that seeks to bring together industry leaders, both clients and agencies, in one place. This edition was held in Panama on October 28 and 29, and our colleague Patricia Peñalver, Senior Project Manager, traveled there representing the WAM team.
The objective of the event is to bring together suppliers and senior executives in small groups or even in One2One meetings to exchange ideas, solutions and explore new strategies that solve needs or problems related to Marketing.
The interesting thing is that not only Digital Marketing companies vietnam phone number data in Panama attend , but the Latin CMO Summit is a global event. The presence of companies that operate in different markets makes it a much more complete and enriching event.
We interviewed our colleague Patricia Peñalver to find out what key points she brought back from the other side of the pond.
Interview about the Marketing Latin CMO Summit conference
Natalia Bergareche: What is the Marketing Latin CMO Summit conference?
Patricia Peñalver: It is an intimate and exclusive forum that brings together CMOs and leaders of large companies in Latin America to discuss Marketing, trends and opportunities for change in companies.
The task of the invited agencies is to maintain a debate with them focused on the new techniques applied to Marketing , offer them our vision and provide them with solutions to the challenges they pose.
The new thing about this conference is that, in addition to the generic presentations, there is a One2One meeting system where you can debate for 30 minutes with each of the attendees. This is interesting, productive and at the same time generates synergies or opportunities for future collaborations.