People who want to travel alone, parents looking for the ideal destination for their little ones, adventurers looking for new experiences in the heart of nature, lovers of horror tourism or those faithful to beach destinations. The travel sector faces a very segmented clientele that has a lot of information, greater decision-making power, low loyalty and a high dose of affection for the chosen destination. The greatest challenge for any tourist brand is knowing how to connect with its public , win them over with a unique experience and build loyalty. The key lies in how to achieve this and which online marketing techniques will be applied.
travel experienceThe answers to these questions can be found singapore phone number data in our report on tourism marketing trends . Not only do we carry out a complete study of the context and the changes that have produced this metamorphosis, but we also offer up to 30 keys to approach this stage . Below I have compiled some of the most important ones:
1. Differentiate yourself from the competition
Customers are no longer just looking for a reservation, but want to live experiences that add value to their lives . The latest trends in tourism marketing include staying in a hotel suspended from a tree, harvesting grapes with the whole family or sleeping in a castle. Brands must be unique, convey exclusive sensations and, if, in addition, these can be shared on the Internet, we are on the road to success.
2. Apply a 360º Marketing vision
Artificial Intelligence accelerates marketing processes in the industry, providing much richer, smarter and more appropriate customer profiles for decision-making. By incorporating real data on contact indicators with our brand from the internal CRM, with the DMP of programmatic advertising, we can contextualize, adapt and personalize the strategy and messages.
In this context, we can accurately depict what the customer is like and how they act, in a multi-channel format, providing precise 360-degree interaction tools. This will allow us to create 360º Marketing strategies in which we take advantage of all marketing channels and resources to reach the user and convince them through unified and coherent communication.