In this article we share with you a little of what we korean number whatsapp have learned throughout this great adventure. We hope it can guide you on your journey through B2B digital marketing .
What is Digital Marketing?
First, let's start by understanding what digital marketing is . It involves the marketing techniques and strategies for a product or service, but applied to digital media or channels.
Digital marketing has gained more strength over time, especially with social networks and platforms such as Google, Linkedin or Facebook, among others. Now users can discover, buy and acquire products or services through the Internet, this is where digital marketing comes in.
Web 2.0 has opened up online user interaction. Marketing is no longer one-sided as it used to be, where only the media broadcast the messages. Today, opinion and interaction are important features, which make marketing products or services more complex. Users are free to search as many options as they like, to ask for and make recommendations, and to influence the decisions of others.
Because of this, we will explain B2B digital marketing tools and techniques later on .