Accommodation conditions are standard. These may be:
advertising stories (3-4);
photo post;
Reels;
live broadcast;
all at the same time;
going to the store;
ambassadorship or permanent cooperation that is paid immediately for a long term.
Tetyana: "Ambassadorship is often avoided because of the high price. But it's a cool thing that I recommend buying for at least a couple of months. An ambassador is a blogger for one brand. With such cooperation, a contract poland rcs data is signed, where the influencer undertakes to work only with this brand and has no right to advertise other related products. People react and trust the ambassador."
Working with influencers has its advantages and disadvantages. This is especially true for bloggers who have a lot of advertising every day. It is with them that problems can arise more often, delays can occur. Therefore, it is worth clarifying additional details:
write down the item “without transfers and failures”;
agree in advance before payment on the day when the advertisement will be released, specify a clear release date;
sign an official contract.
Tatyana: "I advise you to cooperate with influencers who have a third-group individual entrepreneur for advertising integrations. This way, everyone will be insured."
To summarize
Influencers, as a channel of communication with the audience, work well and bring high-quality results in the form of loyal customers. But you need to take a serious approach to selecting a blogger specifically for your brand. It is worth looking not only at the number of followers on the blog, but also at the quality of the audience: is it solvent, or are they "live" people who react to the content.
It is also important how influencers express their position, how they communicate with the audience, etc. Working with influencers affects the brand's reputation. Therefore, before concluding a contract, you need to follow the blogger and collect analytics that will help you make a decision.
Additional details that are worth clarifying
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