Innovation from collaboration
Posted: Mon Jan 27, 2025 9:59 am
On the public side, the massive arrival of 5G and compatible devices will allow the media to offer richer content. VR accessories and technologies in particular will become more common and offer new possibilities for innovation to journalists.
Transparency around data
On the other hand, digitalization means data gambling data turkey protection . For the media, the issue is all the more important because this data allows them, in particular, to measure and understand their audience. The problem is that they must obtain this data from the platforms, which are rather reluctant to share this valuable information. One of the challenges of 2021 will therefore be to push for more transparency and cooperation from tech and social media companies. Another solution put forward in the report is the digital "independence" of editorial offices . The Washington Post or the Ozone Project in the United Kingdom, in particular, are trying to improve their digital performance or create their own platforms, but this is still a relatively uncommon initiative.
Remuneration for content
Another problem arises. The visibility of editorial offices depends largely on their positioning in search engine results . However, the platforms do not pay media outlets properly – or even at all – for their highlighted content. To remedy this, negotiations are needed. In practice, the largest publishers get the lion’s share and are the most likely to make their voices heard. In the absence of global regulation, agreements are reached on a case-by-case basis, as between Google and the French press. In an ideal future, a united front of the media on this subject would be welcome.
Transparency around data
On the other hand, digitalization means data gambling data turkey protection . For the media, the issue is all the more important because this data allows them, in particular, to measure and understand their audience. The problem is that they must obtain this data from the platforms, which are rather reluctant to share this valuable information. One of the challenges of 2021 will therefore be to push for more transparency and cooperation from tech and social media companies. Another solution put forward in the report is the digital "independence" of editorial offices . The Washington Post or the Ozone Project in the United Kingdom, in particular, are trying to improve their digital performance or create their own platforms, but this is still a relatively uncommon initiative.
Remuneration for content
Another problem arises. The visibility of editorial offices depends largely on their positioning in search engine results . However, the platforms do not pay media outlets properly – or even at all – for their highlighted content. To remedy this, negotiations are needed. In practice, the largest publishers get the lion’s share and are the most likely to make their voices heard. In the absence of global regulation, agreements are reached on a case-by-case basis, as between Google and the French press. In an ideal future, a united front of the media on this subject would be welcome.