This edition of World Tourism Day is probably one of the most atypical in its history. We want to talk about the importance of this day and the current situation of the sector.
World Tourism Day Celebration
World Tourism Day has been celebrated on September 27 since the World Tourism Organization (UNWTO) proclaimed it in 1979. This day coincides with the proclamation of the organization's Statutes in 1974 and also with the end of the high holiday season in the northern hemisphere and the beginning in the southern half.
The celebration of World Tourism Day aims to raise awareness bangladesh phone number data in society about the importance of this activity in social, cultural, political and economic terms. In recent years, this sector has only grown and gained importance. We know, according to published data , that international tourist trips have increased from 25 million in 1950 to 1.3 billion today. In the tourism report prepared by WAM we discuss this evolution and the factors that shape the current and future context of the sector.
World Tourism Day 2020: a different edition
Every year, World Tourism Day is dedicated to a specific theme to raise awareness in the community. The theme for this edition is “ Tourism and rural development ”, to “celebrate the sector’s unique ability to create opportunities outside of large cities and preserve cultural and natural heritage around the world”.
However, the truth is that this year's World Tourism Day is marked by the very complicated situation that the sector is experiencing. This edition is probably the most atypical of the 40 that have been celebrated to date.
Tourism has been one of the sectors most affected by the health crisis caused by Covid-19. However, it is important to take advantage of these moments to rethink the future of the sector and innovate in the strategies specific to each brand.