How to Use Storytelling in Videos to Attract s
Posted: Mon Jan 27, 2025 9:03 am
Very different use of devices depending on the generation
The study found a significant increase gambling data canada in time spent on smartphones for all adults, with the share increasing from 20% in 2015 to 29% in 2020. However, overall time spent with digital devices decreased slightly during lockdown, with people needing to use devices less for commuting, with PC/laptop use falling from 12% to 10% and tablet use falling from 5% to 3%.
The difference in media consumption between generations is strikingly reflected in device usage:
Among 16-34 year olds, the most significant changes
As in previous years, the biggest changes were seen among 16-34 year olds, but where these changes are happening has changed. While social media continues to dominate commercial media time spent by 16-34 year olds, with 33% of total time spent, the biggest growth is coming from other online video, with a 236% increase in time spent between 2015 and 2020. The gap in time spent between other online video and live/recorded commercial TV was 27% in 2015; by 2020, this will narrow to 2%, with live/recorded commercial TV accounting for 16% of commercial media time spent in 2020. While other online video has seen rapid growth, live commercial TV has seen a slightly slower pace of growth, with a weekly reach of 31% in both 2015 and 2020.
During lockdown, for the first time, 16-34 year olds spent more time watching other online videos than live or recorded commercial TV. Another interesting fact to note is that during this period, emails saw an increase in reach (+10%) and share of time spent for 16-34 year olds. These changes can be explained by the increase in time spent at home, with the physical and tangible nature of mail and the connection to the outside world it offers becoming important factors for 16-34 year olds.
The study found a significant increase gambling data canada in time spent on smartphones for all adults, with the share increasing from 20% in 2015 to 29% in 2020. However, overall time spent with digital devices decreased slightly during lockdown, with people needing to use devices less for commuting, with PC/laptop use falling from 12% to 10% and tablet use falling from 5% to 3%.
The difference in media consumption between generations is strikingly reflected in device usage:
Among 16-34 year olds, the most significant changes
As in previous years, the biggest changes were seen among 16-34 year olds, but where these changes are happening has changed. While social media continues to dominate commercial media time spent by 16-34 year olds, with 33% of total time spent, the biggest growth is coming from other online video, with a 236% increase in time spent between 2015 and 2020. The gap in time spent between other online video and live/recorded commercial TV was 27% in 2015; by 2020, this will narrow to 2%, with live/recorded commercial TV accounting for 16% of commercial media time spent in 2020. While other online video has seen rapid growth, live commercial TV has seen a slightly slower pace of growth, with a weekly reach of 31% in both 2015 and 2020.
During lockdown, for the first time, 16-34 year olds spent more time watching other online videos than live or recorded commercial TV. Another interesting fact to note is that during this period, emails saw an increase in reach (+10%) and share of time spent for 16-34 year olds. These changes can be explained by the increase in time spent at home, with the physical and tangible nature of mail and the connection to the outside world it offers becoming important factors for 16-34 year olds.