Constant movement pushed me to develop further

[sumaiyakhatun27]

Gradually, I began to position myself as an independent expert working remotely, joining a project, setting up analytics, advertising, funnels, websites, everything related to digital. And then I move on to the next project. I worked as an independent expert with a translation agency, with a winery, with a printing house and several medical centers.

Then I was recommended - an online store came to me for service at the end of 2018. I found out that contextual or display advertising is not very effective for an online store. So I decided to try setting up Google Shopping, which has already started working in Ukraine.

That's when I actually figured out what a feed is, what Merchant Center is, how it all lebanon rcs data works, what a Data Layer is. I had to figure out e-commerce for analytics, because I had never worked with stores before, mostly with services. And here I had to dig deeper, read the help, figure out how to configure data feed from the site to analytics, then to advertising cabinets.

In analytics, in advertising. With the experience I gained, I started working with online stores. I really liked that everything can be clearly measured: how much we invested in advertising, how much we received orders. Maybe not always clearly everywhere, but much clearer than in services. Because in services – applications, leads, and here you can immediately start selling.