Starting from the premise that, to speed up the purchasing process of your clients, the most important thing is that they see your company as indispensable, here are a few tips to achieve this:
The first impression is what counts
It may seem obvious, but in the case of e-commerce it is not. If your website is not attractive, intuitive and easy to navigate , even if you have the best product in your sector, potential customers will surely not find out about it because it will not be easy for them to access it. Complex purchasing processes scare away customers and web design plays a relevant role in the visual impact of the site.
Digital customer purchasing decision process
Valuable, quality and descriptive information
To get information from your leads, you need to plan strategies with forms and downloadable content that are attractive enough to get them to share their data with you (name and surname, email, phone number). Content is king in marketing, and we need a creative boost in this area to differentiate ourselves from the competition.
Use social media to promote your offers and be careful when choosing the networks and formats that suit your audience: stories, reels, images, videos, posts… there are a wide variety of possibilities at your disposal. Regarding the products and services in your catalogue, make sure to optimize their description with audiovisual elements and SEO writing that takes into account the keywords you want to rank for.
The shopping cart: clear and very visual
During the purchasing process, we fill the shopping cart bahamas phone number data and there comes a time when we want to check its status, or perhaps we have already finished buying and we want to verify that everything is correct. If at this point the user cannot clearly and easily see which items they have purchased , the quantity and the price, it is likely that after the bad customer experience they will leave the store without making the final purchase.
Again, we need the support of the design and UX teams so that our shopping cart has adequate usability and that the customer journey map we have created is not interrupted, losing that customer along the way.
How to avoid abandoned carts
Customize the process as much as possible
Take advantage of the opportunities offered by Marketing Automation and personalize each customer experience by offering what they need at every moment. No more, no less. With Salesforce's Journey Builder you can create highly complex customer journeys to segment actions, communications and impacts based on their interaction with your brand.
If a user asks you for specific information, you must respond as quickly as possible . Don't let them get away! They've already shown interest in your product, so show them that they're not wrong, that you have what they're looking for. Thanks to Interaction Studio, it's easier: a Salesforce tool that allows you to view and manage different customer experiences in real time, responding and offering the content your users demand.