Create compelling subject lines

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Let’s dive right into the essential steps for writing impactful ecommerce email copy.

Subject lines are like signs at an intersection. If you usa mobile database put the right sign, the consumer will go in the right direction – opening your email. If not, you’ll lose them.

The relevance of the topics has been proven by research. It was found that47% of email recipientsopening an email based solely on the subject line.

However, it is also important to take into account email address validity for better email deliverability and open rates.

So, it is undeniable that the item plays a key role in your e-commerceemail marketing strategy.

Wondering how to use your copywriting skills to write the perfect headlines? Follow these writing guidelines:

Be informative (provide clear and direct information)
Put key information first
Keep it short.
Be witty, creative and inventive
Evoke curiosity with intrigue
To give you an example of a cleverly written and intriguing headline, take a look atFreelanceremail address:

E-commerce email copy
"Your late nights could become your dream job" topic provokes the need to know more. It hints at the benefits of using the Freelancer platform, but isn't too specific.