Metrics for evaluating audience feedback

[sumaiyakhatun27]

Views of individual posts . This metric will help you evaluate and identify post formats, volumes, and topics that are performing well in order to adjust your strategy.

Note: Unlike reach, post view statistics capture all views, not just unique views.


Average number of shares. This social media KPI can tell you a lot about how your content is being received by your audience. The more shares a post gets, the more it is read and trusted. This type of engagement can significantly increase your brand awareness, helping to grow your audience and increase revenue over time.

Average number of comments. Similar to shares and likes, comments on posts drive engagement. indonesia rcs data Since writing a comment and participating in the subsequent conversation is much less passive than a like or repost, this social media KPI can tell you a lot about the value and quality of the content you’re publishing.

Read also: Conversion rate: how to calculate and optimize it

Active core growth . An active core is users who consistently like, comment on, and repost your posts. An active core is an indicator of the usefulness of your content. Standard social media analytics tools do not help measure the size of an active core. Third-party services or parsers are used to calculate it.

Top posts by engagement. This way you can see your most engaging posts over a period of time. Then analyze them. Were they targeted/led sales or had a positive impact on brand awareness. This way you can understand which visuals, content, and posting times resonate most with your audience.