Twitter Trends: What are we talking about?
Posted: Sun Dec 22, 2024 10:14 am
Nothing is stronger than an idea whose time has come.” With this phrase, Victor Hugo showed the importance of ideas that are already on everyone’s lips and that society has adopted as its own. And, nowadays, what better source exists to learn about them than social networks .
That's why, today in our Marketinet blog , we analyze the report The Conversation: Twitter Trends 2022 (The Conversation. Twitter Trends 2022) , in which those responsible for this social network have analyzed millions of tweets, to find out which are the most relevant conversations today, which will foreseeably set the trends in social behavior in the very near future.
This information is very relevant, especially in the business environment, to understand what behavior will determine the interests and habits of consumers and to be able to anticipate their needs, in order to thailand telegram offer them the most innovative products and services. So, without further ado, let's get to know these most relevant trends.
twitter trends
3 conversational trends on Twitter
The people behind this social network analyzed millions of tweets over a two-year period and identified three main ideas that dominate the conversation on this medium:
Taking care of yourself to take care of the planet
In order to analyse this idea, we have respected the title that Twitter used in its report to name it, but, in our opinion, it is not accurate, since it refers to an idea whose complexity makes it difficult to name.
In Twitter conversations, it is observed that the pandemic has caused people to be more aware of self-care and mental health and less willing to submit to the needs and impositions of companies . And there is an important relationship between this change in attitude and the vision of caring for the planet.
Before the pandemic, people were more focused on actions they could take on a personal level to combat climate change ; however, there has now been a shift, with conversations becoming more about the need to hold corporations and other big polluters accountable and compensate for the damage they do to the environment and less about demanding personal sacrifices as a way to protect the Earth.
In short, mental health and the health of the planet are interconnected, but a better balance between the two is needed . For example, people are less willing to use less air conditioning if large companies are not required to take significant measures to significantly reduce their carbon footprint.
In this sense, it is significant that the use of the term “greenwashing” has increased by 158% each year . Other words that are also increasing in frequency on Twitter are: buy local, rebuild better, green energy or ESG (environment, social and governance).
Fan-Built Worlds
This is perhaps the most interesting trend for any company or opinion leader on Twitter. The social network's managers have detected a very evident change in the behavior of its users . These users are becoming less passive fans and are increasingly seeking more interaction with the people and companies they admire , in order to create together, rather than being mere spectators.
Fans are increasingly willing to invest their time and money in niche virtual destinations, through avatars . One example is the trend to create digital fashion, to dress these avatars.
These virtual niches have been around for years, but they were previously limited to the world of video games . Now they are breaking through these boundaries to occupy spaces such as fashion or (virtual) gardening .
That's why, today in our Marketinet blog , we analyze the report The Conversation: Twitter Trends 2022 (The Conversation. Twitter Trends 2022) , in which those responsible for this social network have analyzed millions of tweets, to find out which are the most relevant conversations today, which will foreseeably set the trends in social behavior in the very near future.
This information is very relevant, especially in the business environment, to understand what behavior will determine the interests and habits of consumers and to be able to anticipate their needs, in order to thailand telegram offer them the most innovative products and services. So, without further ado, let's get to know these most relevant trends.
twitter trends
3 conversational trends on Twitter
The people behind this social network analyzed millions of tweets over a two-year period and identified three main ideas that dominate the conversation on this medium:
Taking care of yourself to take care of the planet
In order to analyse this idea, we have respected the title that Twitter used in its report to name it, but, in our opinion, it is not accurate, since it refers to an idea whose complexity makes it difficult to name.
In Twitter conversations, it is observed that the pandemic has caused people to be more aware of self-care and mental health and less willing to submit to the needs and impositions of companies . And there is an important relationship between this change in attitude and the vision of caring for the planet.
Before the pandemic, people were more focused on actions they could take on a personal level to combat climate change ; however, there has now been a shift, with conversations becoming more about the need to hold corporations and other big polluters accountable and compensate for the damage they do to the environment and less about demanding personal sacrifices as a way to protect the Earth.
In short, mental health and the health of the planet are interconnected, but a better balance between the two is needed . For example, people are less willing to use less air conditioning if large companies are not required to take significant measures to significantly reduce their carbon footprint.
In this sense, it is significant that the use of the term “greenwashing” has increased by 158% each year . Other words that are also increasing in frequency on Twitter are: buy local, rebuild better, green energy or ESG (environment, social and governance).
Fan-Built Worlds
This is perhaps the most interesting trend for any company or opinion leader on Twitter. The social network's managers have detected a very evident change in the behavior of its users . These users are becoming less passive fans and are increasingly seeking more interaction with the people and companies they admire , in order to create together, rather than being mere spectators.
Fans are increasingly willing to invest their time and money in niche virtual destinations, through avatars . One example is the trend to create digital fashion, to dress these avatars.
These virtual niches have been around for years, but they were previously limited to the world of video games . Now they are breaking through these boundaries to occupy spaces such as fashion or (virtual) gardening .